Syncly Social Index
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Makeup
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Huda Beauty on video, October 2026
Huda Beauty appears in full-face looks, blush combinations and powder demonstrations. Huda Beauty scores 55.3 on the Syncly Social Index, ranking #4 in the makeup panel, down 3 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are high reach (100/100) and creator breadth (88.9/100). Huda Beauty appears in 3,135 videos and accounts for 9% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is down 8.6% from September after normalizing each month’s collection.
The lowest component scores are momentum (0/100) and untagged exposure (50/100). 9.9% of matching videos reach 100,000 views; the top ten creators account for 2.3% of volume. Untagged exposure is 15.9% of the reviewed sample. Among 61 sampled videos not labeled sponsored, 4 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Huda Beauty videos
The most-viewed videos mentioning the brand this month.
A month of Huda Beauty videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Huda Beauty videos are about
Oct 8 (161 videos): Discusses a relationship while demonstrating a makeup routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (155 videos): Creates a Mushu-inspired makeup and hair look. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (153 videos): Layers liner, lipstick, matte mousse and gloss. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include huda beauty (2,347 videos), makeup (2,034 videos), blush (1,158 videos). Collaborates on a multi-brand luxury makeup tutorial (8,300,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Easy Bake setting powder (564 videos, share down 10.3% from September); Faux Filler lip gloss (93 videos, share up 14.6% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Easy Bake setting powder | 564 | −10% |
Faux Filler lip gloss | 93 | +15% |
Top keywords
Top hashtags
Where and who
TikTok 54.7% (1,715 videos), Instagram Reels 34.8% (1,091 videos), YouTube Shorts 10.5% (329 videos). Of 1,715 TikTok videos, 48 (2.8%) are labeled sponsored and 1,667 are not. The most active matched accounts are @carolaapalestrofanclubs1133 (13 videos), @enchanted.glam.beauty (11 videos). Among videos with a known creator location, US (893 videos), GB (271 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
15.9% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (2,100,000 views). Open a reviewed video with a video-derived brand mention (1,700,000 views). The non-sponsored sample contains 0 negative videos out of 61; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Huda Beauty
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.