Syncly Social Index
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Makeup
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L'Oréal (Makeup) on video, October 2026
L’Oréal’s makeup-context query also captures skincare used to prepare a makeup base. L'Oréal (Makeup) scores 50.0 on the Syncly Social Index, ranking #7 in the makeup panel, down 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and creator breadth (72.2/100). L'Oréal (Makeup) appears in 2,919 videos and accounts for 8.4% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 0.3% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and momentum (22.2/100). 7.9% of matching videos reach 100,000 views; the top ten creators account for 2.8% of volume. Untagged exposure is 24.2% of the reviewed sample. Among 50 sampled videos not labeled sponsored, 1 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed L'Oréal (Makeup) videos
The most-viewed videos mentioning the brand this month.
A month of L'Oréal (Makeup) videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What L'Oréal (Makeup) videos are about
Oct 8 (179 videos): Demonstrates a L’Oréal Paris lip tint and its colors. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 9 (162 videos): Shows a L’Oréal Paris collection and makeup routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (154 videos): Mixes foundation with a skincare serum for a glowy base. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include makeup (1,663 videos), mascara (844 videos), l'oreal (828 videos). The makeup-context query can also include skincare used as makeup prep; it is not an exclusive count of color cosmetics. Promotes L’Oréal Glycolic-Bright Matte Luminizing Cream (6,000,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Infallible line (467 videos, share down 4.3% from September); Telescopic / Extensionist mascara (293 videos, share up 8.2% from September); Lumi line (Lumi Glotion) (245 videos, share down 5.9% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Infallible line | 467 | −4.3% |
Telescopic / Extensionist mascara | 293 | +8.2% |
Lumi line (Lumi Glotion) | 245 | −5.9% |
Voluminous Panorama mascara | 149 | +51% |
True Match foundation | 145 | −22% |
Plump Ambition | 71 | −27% |
Top keywords
Top hashtags
Where and who
TikTok 48.5% (1,415 videos), Instagram Reels 35.1% (1,025 videos), YouTube Shorts 16.4% (479 videos). Of 1,415 TikTok videos, 451 (31.9%) are labeled sponsored and 964 are not. The most active matched accounts are @KatieHoke (14 videos), @lorealparisph (10 videos). Among videos with a known creator location, US (620 videos), GB (297 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
24.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (2,400,000 views). Open a reviewed video with a video-derived brand mention (1,661,520 views). The non-sponsored sample contains 0 negative videos out of 50; it is a selected review sample, not a population estimate.
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Brands mentioned alongside L'Oréal (Makeup)
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.