Syncly Social Index
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Hair
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Amika on video, October 2026
Amika appears in moisture care, styling and broader beauty routines. Amika scores 45.5 on the Syncly Social Index, ranking #7 in the hair panel, unchanged from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and share of voice (44.4/100). Amika appears in 582 videos and accounts for 7.3% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 13.8% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and momentum (22.2/100). 5.3% of matching videos reach 100,000 views; the top ten creators account for 8.6% of volume. Untagged exposure is 16.7% of the reviewed sample. Among 61 sampled videos not labeled sponsored, 8 are positive and 1 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Amika videos
The most-viewed videos mentioning the brand this month.
A month of Amika videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Amika videos are about
Oct 14 (29 videos): Shows a type-4 hair routine with a mask and conditioner. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 13 (28 videos): Creates a Halloween look inspired by The 100. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 20 (28 videos): Demonstrates straightening curly hair at home. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include amika (571 videos), hair (310 videos), shampoo (151 videos). Unboxes an Ulta Beauty advent calendar (2,400,000 views). This example illustrates one matching video. The most-mentioned products among those tracked are Hydro Rush (60 videos, share up 30.8% from September); Soulfood Nourishing Mask (51 videos, share up 44.6% from September); Perk Up dry shampoo (49 videos, share up 78.1% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Hydro Rush | 60 | +31% |
Soulfood Nourishing Mask | 51 | +45% |
Perk Up dry shampoo | 49 | +78% |
The Kure | 26 | +36% |
Top keywords
Top hashtags
Where and who
TikTok 50.9% (296 videos), Instagram Reels 38% (221 videos), YouTube Shorts 11.2% (65 videos). Of 296 TikTok videos, 28 (9.5%) are labeled sponsored and 268 are not. The most active matched accounts are @amika (12 videos), @chelsearlarson (6 videos). Among videos with a known creator location, US (250 videos), CA (20 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
16.7% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (2,400,000 views). Open a reviewed video with a video-derived brand mention (879,868 views). Open a reviewed video with criticism of Amika. The non-sponsored sample contains 1 negative videos out of 61; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Amika
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.