Syncly Social Index
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Hair
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Dyson on video, October 2026
Airwrap styling and blowout demonstrations lead Dyson’s hair context, alongside some wider Dyson-brand matches. Dyson scores 65.8 on the Syncly Social Index, ranking #3 in the hair panel, down 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are share of voice (100/100) and creator breadth (100/100). Dyson appears in 1,862 videos and accounts for 23.4% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 14% from September after normalizing each month’s collection.
The lowest component scores are momentum (33.3/100) and untagged exposure (50/100). 6.7% of matching videos reach 100,000 views; the top ten creators account for 3.2% of volume. Untagged exposure is 15.2% of the reviewed sample. Among 62 sampled videos not labeled sponsored, 13 are positive and 3 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Dyson videos
The most-viewed videos mentioning the brand this month.
A month of Dyson videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Dyson videos are about
Oct 1 (121 videos): Christmas gift guide for moms; recommends the travel-size Dyson ($300) and compares it with the full-size one. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (106 videos): A man curls a woman's extra-long hair; caption asks Dyson to make something for extra-long hair. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 7 (100 videos): Promo for anniversary offers at a Dyson store in Pacific Mall, Delhi. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include dyson (1,767 videos), hair (819 videos), airwrap (428 videos). Off-topic for hair tools: Korean pet-hair vacuum face-off between Dyson and Shark (2,587,917 views). This example illustrates one matching video. The most-mentioned products among those tracked are Airwrap (779 videos, share up 15.3% from September); Airsmooth (235 videos, share up 0.6% from September); Airstrait (161 videos, share up 8.2% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Airwrap | 779 | +15% |
Airsmooth | 235 | +0.6% |
Airstrait | 161 | +8.2% |
Supersonic | 123 | +0.2% |
Corrale (CoolShine) | 67 | +86% |
Top keywords
Top hashtags
Where and who
TikTok 54.8% (1,021 videos), Instagram Reels 42.2% (786 videos), YouTube Shorts 3% (55 videos). Of 1,021 TikTok videos, 118 (11.6%) are labeled sponsored and 903 are not. The most active matched accounts are @dyson_mx (9 videos), @dyson_anz (7 videos). Among videos with a known creator location, US (483 videos), GB (92 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
15.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (2,587,917 views). Open a reviewed video with a video-derived brand mention (2,100,000 views). Open a reviewed video with criticism of Dyson. The non-sponsored sample contains 3 negative videos out of 62; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Dyson
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.