Syncly Social Index
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Fragrance
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YSL on video, October 2026
Libre, fragrance comparisons and makeup routines contribute to YSL’s fragrance-context visibility. YSL scores 68.3 on the Syncly Social Index, ranking #1 in the fragrance panel, unchanged from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and share of voice (88.9/100). YSL appears in 910 videos and accounts for 14.4% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 10.2% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and momentum (44.4/100). 8.3% of matching videos reach 100,000 views; the top ten creators account for 6.8% of volume. Untagged exposure is 53% of the reviewed sample. Among 62 sampled videos not labeled sponsored, 4 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed YSL videos
The most-viewed videos mentioning the brand this month.
A month of YSL videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What YSL videos are about
Oct 2 (43 videos): Brand tier list; YSL lands in 'take my money' next to Armani and Givenchy. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (42 videos): Perfume-guessing quiz; the player misses a YSL bottle ('Oh, dang. I knew that one'). This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (36 videos): Boozt for-her, for-him edit: Black Opium Pink Glaze and MYSLF Eau de Parfum. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include ysl (591 videos), perfume (495 videos), fragrance (463 videos). Halloween makeup hacks; YSL appears only as a Rouge Pur Couture lipstick in the caption (66,097,866 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Libre (356 videos, share up 37.1% from September); Black Opium (98 videos, share up 21.9% from September); Y (men's) (57 videos, share down 11.2% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Libre | 356 | +37% |
Black Opium | 98 | +22% |
Y (men's) | 57 | −11% |
Le Vestiaire des Parfums (Babycat, Tuxedo, Kouros) | 54 | +9.3% |
MYSLF | 53 | +19% |
Top keywords
Top hashtags
Where and who
Instagram Reels 41.2% (375 videos), TikTok 40.3% (367 videos), YouTube Shorts 18.5% (168 videos). Of 367 TikTok videos, 45 (12.3%) are labeled sponsored and 322 are not. The most active matched accounts are @lenalolitaa (13 videos), @fbfragrances (9 videos). Among videos with a known creator location, US (204 videos), GB (38 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
53% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (7,300,000 views). Open a reviewed video with a video-derived brand mention (5,464,990 views). The non-sponsored sample contains 0 negative videos out of 62; it is a selected review sample, not a population estimate.
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Brands mentioned alongside YSL
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.