Syncly Social Index
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Skincare
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CeraVe on video, October 2026
Barrier care, cleansing and everyday routines shape CeraVe’s short-form visibility. CeraVe scores 56.4 on the Syncly Social Index, ranking #5 in the skincare panel, up 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and high reach (66.7/100). CeraVe appears in 2,617 videos and accounts for 6.8% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 17.1% from September after normalizing each month’s collection.
The lowest component scores are creator breadth (11.1/100) and share of voice (44.4/100). 4.4% of matching videos reach 100,000 views; the top ten creators account for 4.5% of volume. Untagged exposure is 24.2% of the reviewed sample. Among 45 sampled videos not labeled sponsored, 10 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed CeraVe videos
The most-viewed videos mentioning the brand this month.
A month of CeraVe videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What CeraVe videos are about
Oct 8 (129 videos): Uses an extreme-temperature stunt to promote CeraVe. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (125 videos): Shows a bathroom skincare and grooming routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 13 (116 videos): Tests a CeraVe moisturizing emulsion with a moisture meter. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include cerave (2,540 videos), skincare (1,448 videos), skin (913 videos). These are topics associated with the brand, not measured product outcomes. Introduces CeraVe Blemish Control Cleanser and Retinol Serum (12,400,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Moisturizing Cream (394 videos, share up 52.2% from September); Daily Moisturizing Lotion (323 videos, share up 21.1% from September); Foaming Facial Cleanser (258 videos, share up 9.5% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Moisturizing Cream | 394 | +52% |
Daily Moisturizing Lotion | 323 | +21% |
Foaming Facial Cleanser | 258 | +9.5% |
Hydrating Facial Cleanser | 237 | +53% |
Skin Renewing Super Boost Serum | 142 | −26% |
SA line (Renewing SA Cleanser / SA Cream) | 123 | +31% |
Top keywords
Top hashtags
Where and who
TikTok 49.6% (1,299 videos), Instagram Reels 35.2% (920 videos), YouTube Shorts 15.2% (398 videos). Of 1,299 TikTok videos, 546 (42%) are labeled sponsored and 753 are not. The most active matched accounts are @cerave (38 videos), @sighlurskin (18 videos). Among videos with a known creator location, US (689 videos), GB (185 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
24.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (3,582,937 views). Open a reviewed video with a video-derived brand mention (801,381 views). The non-sponsored sample contains 0 negative videos out of 45; it is a selected review sample, not a population estimate.
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Brands mentioned alongside CeraVe
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.