Syncly Social Index
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Wellness & Functional Drinks
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Olipop on video, October 2026
Seasonal soda flavors and the Boka toothpaste collaboration both contribute to Olipop’s visibility. Olipop enters the wellness panel at #3 with an SSI score of 65.3. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and momentum (100/100). Olipop appears in 302 videos and accounts for 5% of this ten-brand panel’s volume. Its share of the tracked wellness video conversation is up 129.4% from September after normalizing each month’s collection.
The lowest component scores are share of voice (33.3/100) and high reach (44.4/100). 2% of matching videos reach 100,000 views; the top ten creators account for 9.3% of volume. Untagged exposure is 15.2% of the reviewed sample. Among 56 sampled videos not labeled sponsored, 10 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Olipop videos
The most-viewed videos mentioning the brand this month.
A month of Olipop videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Olipop videos are about
Oct 17 (19 videos): Discusses competition in the prebiotic-soda category. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (18 videos): Shows a Boka and Olipop pomegranate-themed collaboration. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 28 (18 videos): Reviews Olipop Caramel Apple and suggests it as a mixer. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include olipop (290 videos), soda (103 videos), flavor (67 videos). Shows highlights from the Women of Today Beauty Summit (2,884,858 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Pomegranate Sparkle (soda and Boka collaboration) (95 videos, share up 12167.1% from September); Caramel Apple (54 videos, share up 48.4% from September); Vintage Cola (14 videos, share up 261.6% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Pomegranate Sparkle (soda and Boka collaboration) | 95 | +12167% |
Caramel Apple | 54 | +48% |
Vintage Cola | 14 | +262% |
Top keywords
Top hashtags
Where and who
TikTok 40.4% (122 videos), Instagram Reels 38.4% (116 videos), YouTube Shorts 21.2% (64 videos). Of 122 TikTok videos, 51 (41.8%) are labeled sponsored and 71 are not. The most active matched accounts are @getdealstoday (4 videos), @bevybrief (3 videos). Among videos with a known creator location, US (117 videos), BR (1 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
15.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (240,378 views). Open a reviewed video with a video-derived brand mention (93,300 views). The non-sponsored sample contains 0 negative videos out of 56; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Olipop
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.