Syncly Social Index
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Body Care
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Olay on video, October 2026
Body wash routines and seasonal scents shape Olay’s video conversation. Olay enters the body care panel at #4 with an SSI score of 60.6. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and sentiment (100/100). Olay appears in 299 videos and accounts for 5.4% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 37% from September after normalizing each month’s collection.
The lowest component scores are share of voice (11.1/100) and high reach (11.1/100). 1.3% of matching videos reach 100,000 views; the top ten creators account for 7.7% of volume. Untagged exposure is 17.2% of the reviewed sample. Among 53 sampled videos not labeled sponsored, 23 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Olay videos
The most-viewed videos mentioning the brand this month.
A month of Olay videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Olay videos are about
Oct 19 (20 videos): Rates drugstore skincare and body-care brands. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (19 videos): Recommends Olay Repair Body Wash in a nighttime routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 29 (17 videos): Shows Olay’s limited-edition body-care collection. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include olay (291 videos), body wash (131 videos), skin (112 videos). Shops for hygiene and beauty products, including Olay body wash (365,200 views). This example illustrates one matching video. The body-care query excludes named face-cream and face-wash phrases. Mixed face/body routines and store displays can still contribute. Seasonal product mentions do not establish an October launch date. The most-mentioned products among those tracked are Body Wash (all lines) (195 videos, share up 47% from September); Holiday body care (scents and gift sets) (36 videos, share up 45.8% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Body Wash (all lines)Olay | 195 | +47% |
Holiday body care (scents and gift sets)Olay | 36 | +46% |
Top keywords
Top hashtags
Where and who
Instagram Reels 62.2% (186 videos), TikTok 31.1% (93 videos), YouTube Shorts 6.7% (20 videos). Of 93 TikTok videos, 44 (47.3%) are labeled sponsored and 49 are not. The most active matched accounts are @enniediaries (3 videos), @livvvmarkley (3 videos). Among videos with a known creator location, US (70 videos), GB (6 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
17.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (212,953 views). Open a reviewed video with a video-derived brand mention (118,308 views). The non-sponsored sample contains 0 negative videos out of 53; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Olay
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.