Syncly Social Index

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Hair

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Glass hair on video, October 2026

What is Glass hair?

Glass hair describes a sleek, highly reflective hair look. The query pairs glass-hair aliases with haircare context and excludes common glass-skin and unrelated glass phrases.

Counts cover October 1 through 31, 2026. Framing, hooks, formats, precision checks and selected examples retain the October 1 through 29 review sample. Counts measure short-form attention and creator messaging, not product quality.

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Share of category videos by month

Monthly share of category videos that mention the term.

0.1%
0.2%
0.4%
0.4%
0.5%
Jun 26Jul 26Aug 26Sep 26Oct 26

Top videos

The most-viewed videos mentioning the term this month.

@alfredlewislll · TikTokPrepares hair for a blowout with UNOVE products.Open on TikTok ↗
@milwiwe25 · TikTokShows a ponytail-to-sleek-hair reveal.Open on TikTok ↗
@Hair Transformations · YouTubeShows a purple-mask hair transformation.Open on YouTube ↗
🔒 5 more videosEnter your work email to watch every example.

Which brands own the conversation

Share of the term’s videos that mention each brand.

UNOVE20%
Medicube10%
Sephora9.5%
Amazon8.8%
Gloss Mode6.7%
Color Wow4.9%
Olive Young4.3%
Lilyeve3.6%
Monat3.3%
L'Oréal Paris2.4%

Most-mentioned products

Products named most often alongside the term.

ProductVideos
Unove Deep Damage Repair Hair Mask
152
Monat Gloss Mode
57
Unove Silk Oil Essence / Silky Repair Duo
57
Medicube Rosemary PDRN hair line
43
Lilyeve Grow:Turn Pink Collagen Capsule Ampoule
28
Color Wow Dream Coat
24
Medicube Ribbon Cherry Glass Hair Brush
21
Karseell Collagen Hair Mask
17
K18 Leave-in Molecular Repair Mask
14
Olaplex No.3 / bond care
11

Said in the video, not the caption

How often the term is only spoken or shown on screen, with no caption or hashtag mention.

Video-derived text onlyOther reviewed videos
All videos
92%
Smaller creators
97%
Top videos
89%
Top videos, weighted by views
94%

How creators explain it

What videos say when they describe the trend.

Damage repair: dry, frizzy, damaged77%median 118K views
“FROM THIS... dry, rough & impossible to brush TO THIS”, 251K views · Watch ↗
Heat protection and blowouts39%median 128K views
“before I put any heat on my hair, we have to prep her properly” — @alfredlewislll, 783K views · Watch ↗
Before and after reveal38%median 136K views
“Watch his giant curls transform into long, smooth, glossy blue-black glass hair”, 553K views · Watch ↗
K-beauty / Korean hair care33%median 110K views
“Do you guys remember that Korea's number one hair mask I tried?”, 326K views · Watch ↗
PDRN, rosemary and collagen31%median 128K views
“The secret to glass hair? PDRN + rosemary”, 157K views · Watch ↗
Lightweight, silicone-free, not greasy22%median 185K views
“Glass-like shine, no greasy feel.”, 361K views · Watch ↗
Salon results at home20%median 112K views
“salon effect at home”, 231K views · Watch ↗
Affordable / under $101.6%
“Glass hair for less than $10?!” — @bemerri2, 23K views · Watch ↗
Share of sampled videos that explain the trend this way (a video can use several).

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Hooks that open the videos

The opening line or visual each video uses, with an example for each hook type.

Routine/POV/storytime23%median 199K views · 33% sponsored
“we're taking my curls to a full bombshell blowout today” — @alfredlewislll, 783K views · Watch ↗
Before/after/result20%median 133K views · 7.7% sponsored
“before / after” — @milwiwe25, 761K views · Watch ↗
Question20%median 71K views · 23% sponsored
“Why do you wash your hair every day?” — @summer.walk, 87K views · Watch ↗
Secret/how-to13%median 157K views · 25% sponsored
“How to get silky, glossy hair”, 361K views · Watch ↗
Other7.8%median 197K views · 0% sponsored
“(no text; hair flip)” — @milwiwe25, 322K views · Watch ↗
Product reveal6.2%median 73K views · 50% sponsored
“GIVEAWAY #UNOVEGlassHairClub”, 110K views · Watch ↗
Hot take4.7%median 169K views · 33% sponsored
“Dyson hair tools are NOT popular in Japan”, 197K views · Watch ↗
Social proof/hype3.1%median 326K views · 50% sponsored
“Do you guys remember that Korea's number one hair mask I tried?”, 326K views · Watch ↗
Authority1.6%median 82K views · 100% sponsored
“You want shiny and healthy hair? As a medical aesthetician, let me put you on”, 82K views · Watch ↗
Share of sampled videos opening with each hook type.

What this means for marketers

Compare share across months

The query matched 781 October videos and 941 in September. Normalized share rose 17.6%. The counts cover the full month. Framing, hooks and formats retain the October 1 through 29 review sample.

Follow the October brand findings

The expanded October brand review adds or rechecks UNOVE (156 videos) and Lilyeve (28 videos) in this topic. These are co-mentions within the topic query; they do not establish a launch date, preference or product effect.

Read the video alongside the caption

7.8% of reviewed videos identify the topic through video-derived text without the term in the caption, title or hashtags. That percentage describes the selected sample.

Keep sponsored activity in view

162 of 300 matching TikToks (54%) carry a sponsored source flag. This covers TikTok flags; it does not estimate spend or sales.

Use framing as a briefing input

The largest coded framing is “damage repair: dry, frizzy, damaged”, present in 49 reviewed videos. Use it to choose examples for a brief; the sample does not prove that this message causes higher reach.

Check a source example

Prepares hair for a blowout with UNOVE products (783,300 views). It illustrates one matched video rather than the whole topic.

Frequently asked questions

The query’s share of tracked beauty video rose 17.6% from September, with 781 matches in the October 1 through 31 period. Both months use the same query. This measures attention rather than sales or product effectiveness.
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