Syncly Social Index
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Body Care
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First Aid Beauty on video, October 2026
Body scrubs, ingrown-hair care and product roundups shape First Aid Beauty’s conversation. First Aid Beauty enters the body care panel at #8 with an SSI score of 35.5. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are momentum (100/100) and sentiment (100/100). First Aid Beauty appears in 312 videos and accounts for 5.6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 172.6% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and high reach (0/100). 1.3% of matching videos reach 100,000 views; the top ten creators account for 16.7% of volume. Untagged exposure is 0% of the reviewed sample. Among 23 sampled videos not labeled sponsored, 10 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed First Aid Beauty videos
The most-viewed videos mentioning the brand this month.
A month of First Aid Beauty videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What First Aid Beauty videos are about
Oct 28 (28 videos): Demonstrates First Aid Beauty products for skin texture. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 31 (25 videos): Reviews First Aid Beauty’s toasted coconut body scrub. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 30 (22 videos): Announces a First Aid Beauty giveaway. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include first aid beauty (280 videos), skin (122 videos), skincare (108 videos). Uses First Aid Beauty body scrub before a date night (485,270 views). This example illustrates one matching video. The most-mentioned products among those tracked are Bump Eraser products (167 videos, share up 127.6% from September); Ingrown Hair Pads (126 videos, share up 135% from September); Ultra Repair Cream (42 videos, share up 65.4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Bump Eraser products | 167 | +128% |
Ingrown Hair Pads | 126 | +135% |
Ultra Repair Cream | 42 | +65% |
Top keywords
Top hashtags
Where and who
TikTok 76.9% (240 videos), Instagram Reels 21.2% (66 videos), YouTube Shorts 4.5% (14 videos). Of 240 TikTok videos, 236 (98.3%) are labeled sponsored and 4 are not. The most active matched accounts are @annascott553 (13 videos), @whitneybraxx (9 videos). Among videos with a known creator location, US (239 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
0% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. The non-sponsored sample contains 0 negative videos out of 23; it is a selected review sample, not a population estimate.
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Brands mentioned alongside First Aid Beauty
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.