Syncly Social Index
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Skincare
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PDRN on video, October 2026
What is PDRN?
PDRN is an ingredient label appearing in serums, masks, creams and other beauty products in this report. The analysis follows how creators name and frame it; it does not test the ingredient’s effects.
Counts cover October 1 through 31, 2026. Framing, hooks, formats, precision checks and selected examples retain the October 1 through 29 review sample. Counts measure short-form attention and creator messaging, not product quality.
Share of category videos by month
Monthly share of category videos that mention the term.
Top videos
The most-viewed videos mentioning the term this month.
Which brands own the conversation
Share of the term’s videos that mention each brand.
Most-mentioned products
Products named most often alongside the term.
| Product | Videos |
|---|---|
Medicube PDRN Pink Peptide Serum | 804 |
SKIN1004 Madagascar Centella PDRN 1.5 Cream | 727 |
VT Cosmetics Reedle Shot | 669 |
Medicube PDRN Pink Collagen gel mask and collagen wrapping masks | 542 |
Medicube AGE-R Booster Pro X2 (device, used with PDRN serum) | 458 |
Medicube PDRN Pink Collagen Volume Multi Balm (stick) | 425 |
Anua PDRN Hyaluronic Acid Capsule Mist | 340 |
Anua PDRN Hyaluronic Acid Capsule 100 Serum | 300 |
SKIN1004 PDRN wrapping mask | 274 |
Dr. Reju-All Advanced PDRN Rejuvenating Cream | 258 |
Said in the video, not the caption
How often the term is only spoken or shown on screen, with no caption or hashtag mention.
How creators explain it
What videos say when they describe the trend.
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Hooks that open the videos
The opening line or visual each video uses, with an example for each hook type.
What this means for marketers
Compare share across months
The query matched 12,860 October videos and 16,944 in September. Normalized share rose 7.6%. The counts cover the full month. Framing, hooks and formats retain the October 1 through 29 review sample.
Follow the October brand findings
The expanded October brand review adds or rechecks Dr. Melaxin (48 videos) in this topic. These are co-mentions within the topic query; they do not establish a launch date, preference or product effect.
Read the video alongside the caption
37.3% of reviewed videos identify the topic through video-derived text without the term in the caption, title or hashtags. That percentage describes the selected sample.
Keep sponsored activity in view
4,016 of 6,133 matching TikToks (65.5%) carry a sponsored source flag. This covers TikTok flags; it does not estimate spend or sales.
Use framing as a briefing input
The largest coded framing is “Name-drop in a routine, GRWM or tag list”, present in 27 reviewed videos. Use it to choose examples for a brief; the sample does not prove that this message causes higher reach.
Check a source example
Demonstrates a Medicube glass-skin routine (29,900,000 views). It illustrates one matched video rather than the whole topic.
What skeptics say
Creators pushing back on the trend, with links to each video.
