Syncly Social Index
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Body Care
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L'Occitane on video, October 2026
Shower oils and hand creams feature in L’Occitane’s body care videos. L'Occitane enters the body care panel at #10 with an SSI score of 29.7. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are share of voice (55.6/100) and sentiment (50/100). L'Occitane appears in 502 videos and accounts for 9.1% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is down 7.6% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and momentum (0/100). 4% of matching videos reach 100,000 views; the top ten creators account for 10% of volume. Untagged exposure is 0% of the reviewed sample. Among 55 sampled videos not labeled sponsored, 19 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed L'Occitane videos
The most-viewed videos mentioning the brand this month.
A month of L'Occitane videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What L'Occitane videos are about
Oct 1 (27 videos): Introduces L’Occitane’s almond shower oil packaging. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (25 videos): Shows finishing touches in a beauty routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 13 (24 videos): Demonstrates shower and body-care essentials. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include loccitane (385 videos), hand cream (122 videos), almond (112 videos). Uses L’Occitane shower oil in a post-wedding routine (2,823,055 views). This example illustrates one matching video. The query combines compact Latin, Korean and Japanese brand aliases with body, hand, shower, shea or almond context. Other lines may appear in the same routine. Product-family counts can overlap. The most-mentioned products among those tracked are Hand creams (all lines) (182 videos, share up 47.4% from September); Almond Shower Oil (160 videos, share up 26% from September); Almond hair and body mists (68 videos, share down 66.8% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Hand creams (all lines)L'Occitane | 182 | +47% |
Almond Shower OilL'Occitane | 160 | +26% |
Almond hair and body mistsL'Occitane | 68 | −67% |
Top keywords
Top hashtags
Where and who
TikTok 50.8% (255 videos), Instagram Reels 43.2% (217 videos), YouTube Shorts 6% (30 videos). Of 255 TikTok videos, 84 (32.9%) are labeled sponsored and 171 are not. The most active matched accounts are @loccitane (21 videos), @lifethru.angie (4 videos). Among videos with a known creator location, US (139 videos), GB (35 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
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Brands mentioned alongside L'Occitane
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.