Syncly Social Index
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Body Care
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Salt & Stone on video, October 2026
Salt & Stone appears in scented body care and routines, alongside residual noise from its common-word name. Salt & Stone enters the body care panel at #7 with an SSI score of 44.4. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are high reach (88.9/100) and momentum (55.6/100). Salt & Stone appears in 332 videos and accounts for 6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 17.5% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and share of voice (33.3/100). 6.3% of matching videos reach 100,000 views; the top ten creators account for 9.9% of volume. Untagged exposure is 14.3% of the reviewed sample. Among 53 sampled videos not labeled sponsored, 9 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Salt & Stone videos
The most-viewed videos mentioning the brand this month.
A month of Salt & Stone videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Salt & Stone videos are about
Oct 2 (18 videos): Shows a budget overnight self-care routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 7 (16 videos): Shows a relaxing haircare routine and tea. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 10 (16 videos): Vlogs a London morning routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include salt & stone (111 videos), deodorant (91 videos), salt and stone (72 videos). Shows a relaxing haircare routine and tea (2,366,891 views). This example illustrates one matching video. The most-mentioned products among those tracked are Bergamot & Hinoki family (41 videos, share up 35.1% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Bergamot & Hinoki family | 41 | +35% |
Top keywords
Top hashtags
Where and who
TikTok 52.4% (174 videos), Instagram Reels 34.9% (116 videos), YouTube Shorts 12.7% (42 videos). Of 174 TikTok videos, 6 (3.4%) are labeled sponsored and 168 are not. The most active matched accounts are @rebeccariddlex (7 videos), @jemaialzonia (6 videos). Among videos with a known creator location, US (141 videos), CA (10 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
14.3% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,570,165 views). Open a reviewed video with a video-derived brand mention (256,800 views). The non-sponsored sample contains 0 negative videos out of 53; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Salt & Stone
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.