Ground your research in social video.
Explore what people say, show, and share. Compare brands and topics, inspect source posts, and use the findings to shape your next research question.
Ground your research in social video.
Explore what people say, show, and share. Compare brands and topics, inspect source posts, and use the findings to shape your next research question.
Ground your research in social video.
Explore what people say, show, and share. Compare brands and topics, inspect source posts, and use the findings to shape your next research question.
Trusted by growing brands. Backed by Y Combinator.
Trusted by growing brands. Backed by Y Combinator.
Trusted by growing brands. Backed by Y Combinator.
From research design to handoff
Build a study your team can revisit.
Define the question, inspect the source base, and record the limits of your interpretation.
See the context inside each video
Review speech, on-screen text, and visible products or logos in supported social videos. Use that context to check whether a post belongs in your study, then distinguish what the source shows from the interpretation your team develops.
Explore how people describe an experience
Investigate sentiment and recurring language alongside original posts. Check examples that support a possible finding and those that complicate it, so your team can explain the observation and preserve the evidence behind its interpretation.
Compare the queries behind your question
Compare selected brand, product, or topic queries with the research scope in view. Align the period and inspect source posts to check whether a difference reflects the question under study or the material each query collected.
Follow a question back to source posts
Ask Hey Syncly about posts you select, then inspect the answer and cited content. Record the sources supporting the finding, important exceptions, and unresolved questions so another researcher can follow the reasoning and plan further analysis.
From research design to handoff
Build a study your team can revisit.
Define the question, inspect the source base, and record the limits of your interpretation.
See the context inside each video
Review speech, on-screen text, and visible products or logos in supported social videos. Use that context to check whether a post belongs in your study, then distinguish what the source shows from the interpretation your team develops.
Explore how people describe an experience
Investigate sentiment and recurring language alongside original posts. Check examples that support a possible finding and those that complicate it, so your team can explain the observation and preserve the evidence behind its interpretation.
Compare the queries behind your question
Compare selected brand, product, or topic queries with the research scope in view. Align the period and inspect source posts to check whether a difference reflects the question under study or the material each query collected.
Follow a question back to source posts
Ask Hey Syncly about posts you select, then inspect the answer and cited content. Record the sources supporting the finding, important exceptions, and unresolved questions so another researcher can follow the reasoning and plan further analysis.
From research design to handoff
Build a study your team can revisit.
Define the question, inspect the source base, and record the limits of your interpretation.
See the context inside each video
Review speech, on-screen text, and visible products or logos in supported social videos. Use that context to check whether a post belongs in your study, then distinguish what the source shows from the interpretation your team develops.
Explore how people describe an experience
Investigate sentiment and recurring language alongside original posts. Check examples that support a possible finding and those that complicate it, so your team can explain the observation and preserve the evidence behind its interpretation.
Compare the queries behind your question
Compare selected brand, product, or topic queries with the research scope in view. Align the period and inspect source posts to check whether a difference reflects the question under study or the material each query collected.
Follow a question back to source posts
Ask Hey Syncly about posts you select, then inspect the answer and cited content. Record the sources supporting the finding, important exceptions, and unresolved questions so another researcher can follow the reasoning and plan further analysis.
Research questions in practice
Find the question worth studying.
Explore category experiences, examine product tradeoffs, and bring specific questions into your next interview, survey, or study.
Scope a category question
Start with a category, product, or consumer question from the research brief. Define a relevant query and check the posts it collects. Use the language people actually use to refine the scope before comparing or interpreting results.
Examine an experience
Look at sentiment and recurring language around an experience such as taste, texture, or everyday use. Read the posts and available transcripts behind the pattern, including exceptions. Decide which explanation has support and which needs further investigation.
Refine a comparison hypothesis
Start with a comparison from the research brief. Compare queries of the same type over the same period, then inspect the posts behind differences in sentiment or conversation. Use the tradeoffs people describe to sharpen your next hypothesis.
Shape the next study
Export the post fields your analysis needs, then pair them with your notes and source examples. Use the observed language and unanswered questions to refine interview prompts, survey options, or the next desk-research question.
Research questions in practice
Find the question worth studying.
Explore category experiences, examine product tradeoffs, and bring specific questions into your next interview, survey, or study.
Scope a category question
Start with a category, product, or consumer question from the research brief. Define a relevant query and check the posts it collects. Use the language people actually use to refine the scope before comparing or interpreting results.
Examine an experience
Look at sentiment and recurring language around an experience such as taste, texture, or everyday use. Read the posts and available transcripts behind the pattern, including exceptions. Decide which explanation has support and which needs further investigation.
Refine a comparison hypothesis
Start with a comparison from the research brief. Compare queries of the same type over the same period, then inspect the posts behind differences in sentiment or conversation. Use the tradeoffs people describe to sharpen your next hypothesis.
Shape the next study
Export the post fields your analysis needs, then pair them with your notes and source examples. Use the observed language and unanswered questions to refine interview prompts, survey options, or the next desk-research question.
Research questions in practice
Find the question worth studying.
Explore category experiences, examine product tradeoffs, and bring specific questions into your next interview, survey, or study.
Scope a category question
Start with a category, product, or consumer question from the research brief. Define a relevant query and check the posts it collects. Use the language people actually use to refine the scope before comparing or interpreting results.
Examine an experience
Look at sentiment and recurring language around an experience such as taste, texture, or everyday use. Read the posts and available transcripts behind the pattern, including exceptions. Decide which explanation has support and which needs further investigation.
Refine a comparison hypothesis
Start with a comparison from the research brief. Compare queries of the same type over the same period, then inspect the posts behind differences in sentiment or conversation. Use the tradeoffs people describe to sharpen your next hypothesis.
Shape the next study
Export the post fields your analysis needs, then pair them with your notes and source examples. Use the observed language and unanswered questions to refine interview prompts, survey options, or the next desk-research question.
A repeatable research process
Move from brief to reviewed evidence.
Keep the study’s purpose and the reasoning behind the handoff clear.
1. Define the question
Decide which decision the study should inform.
Choose queries and an aligned comparison period.
Note what the collected data can represent.
2. Check the source evidence
Explore sentiment and recurring conversation language together.
Open original posts and available video transcripts.
Check supporting examples and those that complicate findings.
3. Prepare the evidence
Choose export fields for your next analysis.
Add scope notes, interpretation, and unresolved questions.
Separate observed findings from your team’s recommendations.
A repeatable research process
Move from brief to reviewed evidence.
Keep the study’s purpose and the reasoning behind the handoff clear.
1. Define the question
Decide which decision the study should inform.
Choose queries and an aligned comparison period.
Note what the collected data can represent.
2. Check the source evidence
Explore sentiment and recurring conversation language together.
Open original posts and available video transcripts.
Check supporting examples and those that complicate findings.
3. Prepare the evidence
Choose export fields for your next analysis.
Add scope notes, interpretation, and unresolved questions.
Separate observed findings from your team’s recommendations.
A repeatable research process
Move from brief to reviewed evidence.
Keep the study’s purpose and the reasoning behind the handoff clear.
1. Define the question
Decide which decision the study should inform.
Choose queries and an aligned comparison period.
Note what the collected data can represent.
2. Check the source evidence
Explore sentiment and recurring conversation language together.
Open original posts and available video transcripts.
Check supporting examples and those that complicate findings.
3. Prepare the evidence
Choose export fields for your next analysis.
Add scope notes, interpretation, and unresolved questions.
Separate observed findings from your team’s recommendations.
A comparison question in practice
Define what a brand comparison means.
Our Electrolyte Powder report compares Gatorade, Liquid I.V., LMNT, Ultima, and DripDrop across volume, sentiment, and growth. Their rankings change by measure, while discussion of taste, ingredients, and price adds context. Use this structure to replace “Which brand is winning?” with a defined comparison and focused questions for further research.
A comparison question in practice
Define what a brand comparison means.
Our Electrolyte Powder report compares Gatorade, Liquid I.V., LMNT, Ultima, and DripDrop across volume, sentiment, and growth. Their rankings change by measure, while discussion of taste, ingredients, and price adds context. Use this structure to replace “Which brand is winning?” with a defined comparison and focused questions for further research.
A comparison question in practice
Define what a brand comparison means.
Our Electrolyte Powder report compares Gatorade, Liquid I.V., LMNT, Ultima, and DripDrop across volume, sentiment, and growth. Their rankings change by measure, while discussion of taste, ingredients, and price adds context. Use this structure to replace “Which brand is winning?” with a defined comparison and focused questions for further research.
Get answers before you start.
General
Getting Started
Pricing
Integrations
Security & Privacy
How is this different from a consumer insights use case?
Consumer insights focuses on a particular investigation into needs, experiences, or language. This page describes how a research team manages the wider process: setting scope, reviewing source material, comparing queries, and preparing evidence for reuse or another research phase.
Does marking noise clean the posts we already collected?
Noise feedback informs the classification of newly collected posts. It does not retroactively clean the existing dataset. You can inspect excluded posts in the Noise posts view and include source quality checks in your research process.
Can social data replace interviews or surveys?
Social data helps you examine how people discuss and show experiences in collected posts. It does not establish population prevalence or answer every research question. Use it alongside other methods, or to develop questions for a later interview or survey study.
What can we take into our own analysis tools?
Post exports let you choose available spreadsheet columns, including summaries, transcripts, sentiment, and post metrics. Confirm the fields needed for your study during a demo. Content strategy breakdowns are available in supported post details and are not included in post exports.
Get answers before you start.
General
Getting Started
Pricing
Integrations
Security & Privacy
How is this different from a consumer insights use case?
Consumer insights focuses on a particular investigation into needs, experiences, or language. This page describes how a research team manages the wider process: setting scope, reviewing source material, comparing queries, and preparing evidence for reuse or another research phase.
Does marking noise clean the posts we already collected?
Noise feedback informs the classification of newly collected posts. It does not retroactively clean the existing dataset. You can inspect excluded posts in the Noise posts view and include source quality checks in your research process.
Can social data replace interviews or surveys?
Social data helps you examine how people discuss and show experiences in collected posts. It does not establish population prevalence or answer every research question. Use it alongside other methods, or to develop questions for a later interview or survey study.
What can we take into our own analysis tools?
Post exports let you choose available spreadsheet columns, including summaries, transcripts, sentiment, and post metrics. Confirm the fields needed for your study during a demo. Content strategy breakdowns are available in supported post details and are not included in post exports.
Get answers before you start.
How is this different from a consumer insights use case?
Consumer insights focuses on a particular investigation into needs, experiences, or language. This page describes how a research team manages the wider process: setting scope, reviewing source material, comparing queries, and preparing evidence for reuse or another research phase.
Does marking noise clean the posts we already collected?
Noise feedback informs the classification of newly collected posts. It does not retroactively clean the existing dataset. You can inspect excluded posts in the Noise posts view and include source quality checks in your research process.
Can social data replace interviews or surveys?
Social data helps you examine how people discuss and show experiences in collected posts. It does not establish population prevalence or answer every research question. Use it alongside other methods, or to develop questions for a later interview or survey study.
What can we take into our own analysis tools?
Post exports let you choose available spreadsheet columns, including summaries, transcripts, sentiment, and post metrics. Confirm the fields needed for your study during a demo. Content strategy breakdowns are available in supported post details and are not included in post exports.
Keep exploring
Find the next insight in social video.
Find the next insight in social video.