Syncly Social Index
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Fragrance
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Dior on video, October 2026
Miss Dior, Sauvage and fragrance layering shape Dior’s conversation. Dior scores 60.6 on the Syncly Social Index, ranking #3 in the fragrance panel, up 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and creator breadth (88.9/100). Dior appears in 786 videos and accounts for 12.4% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 5.6% from September after normalizing each month’s collection.
The lowest component scores are momentum (33.3/100) and high reach (33.3/100). 6.7% of matching videos reach 100,000 views; the top ten creators account for 6.7% of volume. Untagged exposure is 37.9% of the reviewed sample. Among 64 sampled videos not labeled sponsored, 9 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Dior videos
The most-viewed videos mentioning the brand this month.
A month of Dior videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Dior videos are about
Oct 8 (45 videos): Perfume-guessing quiz; J'adore Eau de Parfum comes up and the player passes on it. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (39 videos): Cocktail at the Monsieur Dior restaurant, named after a Dior shoe; not about perfume. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 25 (34 videos): 'Never buy at Sephora' list; Miss Dior is her biggest no because 'fragrance' can hide ingredients. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include dior (535 videos), perfume (394 videos), fragrance (352 videos). Two men layer perfume with bakhoor and Dior's Oud Rosewood before an occasion (14,138,766 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Miss Dior (279 videos, share up 28.8% from September); Sauvage (137 videos, share down 17.4% from September); Dior Homme (74 videos, share down 9.6% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Miss Dior | 279 | +29% |
Sauvage | 137 | −17% |
Dior Homme | 74 | −9.6% |
J'adore | 37 | +75% |
Hypnotic Poison / Poison | 25 | +77% |
Top keywords
Top hashtags
Where and who
Instagram Reels 42% (330 videos), TikTok 37% (291 videos), YouTube Shorts 21% (165 videos). Of 291 TikTok videos, 21 (7.2%) are labeled sponsored and 270 are not. The most active matched accounts are @fragranceflan (11 videos), @jeremyfragrance (6 videos). Among videos with a known creator location, US (157 videos), GB (31 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
37.9% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (5,363,133 views). Open a reviewed video with a video-derived brand mention (3,768,168 views). The non-sponsored sample contains 0 negative videos out of 64; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Dior
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.