Syncly Social Index
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Skincare
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SKIN1004 on video, October 2026
Centella products and everyday skincare routines anchor SKIN1004’s video conversation. SKIN1004 scores 62.2 on the Syncly Social Index, ranking #4 in the skincare panel, down 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are momentum (100/100) and sentiment (100/100). SKIN1004 appears in 5,288 videos and accounts for 13.7% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 44.1% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and high reach (0/100). 2.4% of matching videos reach 100,000 views; the top ten creators account for 2.9% of volume. Untagged exposure is 9.1% of the reviewed sample. Among 47 sampled videos not labeled sponsored, 17 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed SKIN1004 videos
The most-viewed videos mentioning the brand this month.
A month of SKIN1004 videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What SKIN1004 videos are about
Oct 14 (266 videos): StyleKorean Halloween box unboxing; SKIN1004's Probio-Cica Enrich Cream is one of many products, on screen only. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 23 (232 videos): Korean creator's blackhead routine, marked not sponsored; a SKIN1004 niacinamide product is one step. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (222 videos): Before-and-after with the Probio-Cica Intensive Ampoule and Probio-Cica Enrich Cream. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include skin1004 (4,826 videos), skincare (2,700 videos), centella (2,138 videos). Indonesian family Halloween makeup; calms redness first with the Tone Brightening Capsule Ampoule and Teca Cream (4,925,578 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Poremizing line (746 videos, share up 51.7% from September); Hyalu-Cica Water-Fit Sun Serum (524 videos, share up 27.4% from September); Madagascar Centella Light Cleansing Oil (446 videos, share up 66.4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Poremizing line | 746 | +52% |
Hyalu-Cica Water-Fit Sun Serum | 524 | +27% |
Madagascar Centella Light Cleansing Oil | 446 | +66% |
Madagascar Centella Ampoule | 399 | +42% |
Centella Ampoule Foam | 353 | +51% |
Madagascar Centella Toning Toner | 206 | +46% |
Top keywords
Top hashtags
Where and who
Instagram Reels 48.7% (2,577 videos), TikTok 43.7% (2,310 videos), YouTube Shorts 7.6% (401 videos). Of 2,310 TikTok videos, 1,442 (62.4%) are labeled sponsored and 868 are not. The most active matched accounts are @skin1004_indonesia (37 videos), @leila_ugc3 (19 videos). Among videos with a known creator location, US (1,588 videos), GB (80 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
9.1% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,513,843 views). Open a reviewed video with a video-derived brand mention (610,122 views). The non-sponsored sample contains 0 negative videos out of 47; it is a selected review sample, not a population estimate.
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Brands mentioned alongside SKIN1004
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.