Syncly Social Index
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Skincare
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Medicube Zero Pore Pad on video, September 2026
Medicube Zero Pore Pad appeared in 1,045 short-form videos in September 2026. Its share of beauty video rose 14% from August, though volume stayed below June. Creators mostly framed it as a pore and exfoliation step, and 28 of 49 sampled videos were positive.
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Key numbers
1,045
short-form videos mentioned it this month
change in share of beauty videos vs. last month
22%
of sampled videos mention it without a caption tag
54%
of sampled organic videos are positive
Most-viewed videos about Zero Pore Pad
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Zero Pore Pad
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Zero Pore Pad
Most videos treat the pads as the first step after cleansing. Creators point to the AHA and BHA and use the textured side to wipe, then the smooth side as a short pad mask, as in @ttovely__ and @noori_unnie. Dermatologist @doctorhumza uses one once a week on the nose for sebaceous filaments, and dermatologist @drcorykosche uses Medicube pads as his exfoliation step.
Body use came up often. @mistrk uses them on strawberry skin instead of scrubs, @paigethorne8 on her belly during pregnancy, and @skincare_danshi behind the ears. In Korea, the 160-pad Olive Young sale set drove posts such as @ainbag9_ and @yexxn_zz.
How creators open their videos
Top keywords
What people like
Pore care was the most common theme (14 sampled videos), followed by exfoliation (12) and oil control (6). @taylor.elisabethh shows how hard she scrubs with a pad, and @mrslhome calls it her holy grail. @zara_mcdermott uses the mild version for sensitive skin and says the pads are worth the hype, in a paid post.
Praise themes
What people complain about
Complaints were few: 2 negative and 1 mixed video in the sample of 49. @nipunkapur says the active concentration is too weak for visible results and suggests the Zero Pore serum instead. Pharmacist @kbeauty_rx says the pads do not suit her very sensitive skin. @rafaelagalle warns against pairing them with a retinal serum because the acids can sensitize skin.
Complaint themes
Alternatives and dupes
Few creators named a direct swap. @oreo..leo lists the pads next to Paula's Choice 2% BHA and an Anua BHA toner as options for closed comedones without picking one. @drcorykosche also lists Dr. Dennis Gross and Prequel pads. The only clear preference against the pads came from @nipunkapur, who prefers Medicube's own Zero Pore One Day Serum.
Products named as alternatives
Where and who
TikTok carried 60% of September videos, Instagram Reels 35% and YouTube Shorts 6%. Only 2% passed 100,000 views, and the 10 most active creators made 4% of videos. Paid work was common: 21 of 49 sampled videos were ads, PR or ambassador posts, many from Medicube's ambassador program. Among the other 28, 54% were positive. About 22% of sampled videos did not name Medicube or the pads in the caption or hashtags.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.