Syncly Social Index
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Skincare
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Medicube vs Anua on video, September 2026
Medicube had almost three times as many September 2026 videos as Anua, 12,731 against 4,663, but Anua ranks first on the Syncly Social Index for skincare with 74.5 and Medicube third with 67.5. 698 videos named both brands. In the ones we read, creators mostly layered the two in the same routine instead of picking one.
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Side by side
Medicube leads on volume and growth. It scores 100 on share of voice and 100 on momentum, with its share of beauty video up 44.5% from August against 23.0% for Anua. Anua leads on the components that reward organic reach. It scores 100 on untagged share (29% of sampled videos showed it without naming it, vs 18% for Medicube), 100 on creator breadth (vs 66.7) and 50 on high reach (vs 22.2). Sentiment is level at 50 each: 56% of Medicube's organic sampled videos and 55% of Anua's were positive. The index tracks video presence, not which products work better.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Medicube | Anua | |
|---|---|---|
| SSI score | 67.5 | 74.5 |
| Videos (month) | 12,731 | 4,663 |
| Change in share vs. last month | +45% | +23% |
| Untagged mentions | 18% | 29% |
| Positive (organic videos) | 56% | 55% |
| Videos with 100k+ views | 2.4% | 2.9% |
| Creator breadth | 97% | 98% |
When creators compare them
Of 40 sampled videos that mention both brands, 35 made no comparison. Most were K-beauty hauls, store tours and night routines that used a Medicube cream next to an Anua one, like this night routine. Of the 5 that compared, 2 leaned Medicube, 1 leaned Anua and 2 liked both. A gua sha cream comparison said it would pick Medicube's version over Anua's simpler one, and a face mist rating scored Medicube's PDRN mist above Anua's. A mist ranking went the other way, naming Anua's PDRN mist her favorite and questioning the peptides in Medicube's. A pregnancy routine said she loved both brands' PDRN eye serums.
Videos that compare them
Which one to choose
Creators in these videos pick Medicube for its gua sha neck cream when they want the stronger formula (example). They pick Anua for its PDRN mist for its formula (example). For PDRN eye serums and cleansing oils, the creators who named both treated them as interchangeable: one pointed viewers to either cleansing oil as a cheaper option. Most videos used both brands together, so the sample does not show a clear winner.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.