Syncly Social Index
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Skincare
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Medicube Collagen Jelly Cream on video, September 2026
Medicube Collagen Jelly Cream appeared in 374 short-form videos in September 2026, and its share of beauty video rose 68% from August. That is still well below June, when it appeared in 962 videos. Most sampled videos showed it in hauls, unboxings and routines, and none were negative.
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Key numbers
374
short-form videos mentioned it this month
change in share of beauty videos vs. last month
27%
of sampled videos mention it without a caption tag
43%
of sampled organic videos are positive
Most-viewed videos about Collagen Jelly Cream
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Collagen Jelly Cream
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Collagen Jelly Cream
The cream mostly shows up as the last step of a routine. @michellemihm uses it as her night moisturizer, @curvychicvibes puts it on damp skin after a bath, and @thecozyvibe massages it in with the Booster Pro. @hiitssreeja and @amyjosimpson use it before makeup or after a mask for extra glow. @hanaskinglow applies it to the neck and chest.
A large share of videos were unboxings. The cream is in the 2026 Sephora advent calendar shown by @hiyaimalex and @elliecheesmanx, and in Medicube ambassador welcome boxes. 26 of 44 sampled videos were neutral appearances like these.
How creators open their videos
Top keywords
What people like
Hydration was the top praise theme (8 videos), followed by glow (6) and a plump look (5). A Greek retailer rated it 9.5 out of 10 among five anti-aging creams in @glowfit.gr. @laurajohnbaptiste, a 43-year-old beauty therapist, says it makes her skin feel hydrated and bouncy, in a sponsored post. @biosashop likes that the light jelly texture can work as a single moisturizer.
Praise themes
What people complain about
There were no negative videos in the sample and only 2 mixed ones. @james_s_welsh liked the cream but found it a little too light. Dermatologist @danielsugaimd likes the dewy finish but says the collagen marketing is misleading because collagen is too large to absorb into the skin.
Complaint themes
Alternatives and dupes
Direct comparisons were rare. In @glowfit.gr, Centellian24 Expert Madeca PDRN cream scored 10 out of 10 and beat the Collagen Jelly Cream (9.5), Eqqualberry Bakuchiol Plumping Cream (9), VT Reedle Shot Lifting Cream (8.5) and Medicube Triple Collagen Cream (8). @danielsugaimd lists it next to Vanicream and La Roche-Posay Hyalu B5 as moisturizers he likes, without ranking them.
Products named as alternatives
Where and who
TikTok carried 60% of September videos, Instagram Reels 32% and YouTube Shorts 8%. About 3% passed 100,000 views, and the 10 most active creators made 6% of videos. 14 of 44 sampled videos were sponsored, gifted or ambassador posts. Among the rest, 43% were positive and most others were neutral appearances. About 27% of sampled videos did not name Medicube or the cream in the caption or hashtags. We counted only videos that name the Collagen Jelly Cream, not Medicube's Hyaluronic Acid Jelly Cream.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.