Syncly Social Index
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Skincare
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Medicube PDRN Pink Peptide Serum on video, September 2026
Medicube PDRN Pink Peptide Serum appeared in 933 short-form videos in September 2026, and its share of beauty video rose 47% from August. It is still below June, when it appeared in 1,758 videos. Creators praise the glow and hydration, but the serum drew more skeptical reviews than other Medicube products: 5 of 49 sampled videos were negative.
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Key numbers
933
short-form videos mentioned it this month
change in share of beauty videos vs. last month
14%
of sampled videos mention it without a caption tag
33%
of sampled organic videos are positive
Most-viewed videos about PDRN Pink Peptide Serum
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning PDRN Pink Peptide Serum
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about PDRN Pink Peptide Serum
Most videos use the serum as an early step in a glass-skin routine. @chiaraferragni uses it after Zero Pore Pads, @symonneharrisonofficial starts with it for redness, and @priyanka.karki11 layers it under an overnight collagen mask. It is also the serum of choice under the Booster Pro X2 in many device videos, such as @olandria and @styles_and_sass.
Creators describe it as hydrating and glowy rather than as a treatment. @tianaburmann, who is 50, likes it for hydration and fine lines. @tainara_bettio shows day 5 of testing and says her skin feels softer and more hydrated.
How creators open their videos
Top keywords
What people like
Glow was the top praise theme (10 videos), followed by hydration (7). @selahmolden says it makes her skin feel slippery and that she loves anything Medicube. A shopper in @clearpay named it the K-beauty product everyone should try once. @isiortrippp says it is the one serum she would keep, in an ambassador post.
Praise themes
What people complain about
The serum drew pointed criticism. @nipunkapur puts it in the bin because the PDRN and peptides are at low concentration, and @nipunkapur ranks it bottom tier because the peptides are not disclosed. @yesjules_ passes on it because topical PDRN evidence is still limited. @james_s_welsh used it for two months and saw nothing beyond basic hydration.
Complaint themes
Alternatives and dupes
Every creator who named an alternative preferred it. @nipunkapur points to The Ordinary Multi-Peptide + HA, Medik8 Liquid Peptides and Rejuran Turnover Ampoule. @jessicaksmartins prefers Dr.Rejuall Advanced PDRN Copper Peptide Serum and Abib PDRN Volume Fill-It cream. @nipunkapur prefers single-peptide formulas from The Ordinary.
Products named as alternatives
Where and who
TikTok carried 58% of September videos, Instagram Reels 36% and YouTube Shorts 7%. About 3% passed 100,000 views, and the 10 most active creators made 5% of videos. 19 of 49 sampled videos were sponsored or ambassador posts. Among the rest, 33% were positive, lower than for Medicube's Zero Pore Pad, Booster Pro or Collagen Jelly Cream. About 14% of sampled videos did not name Medicube or the serum in the caption or hashtags.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.