Syncly Social Index
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Skincare
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CeraVe vs The Ordinary on video, September 2026
The Ordinary's share of beauty video grew 29.9% from August to September 2026, while CeraVe's fell 7.3%. The Ordinary ranks fourth on the Syncly Social Index for skincare at 48.9 and CeraVe sixth at 44.4. Only 226 videos named both, and most used a CeraVe cleanser or moisturizer next to a The Ordinary serum.
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Side by side
The Ordinary leads on momentum (88.9 vs 11.1), share of voice (44.4 vs 22.2), high reach (66.7 vs 50) and creator breadth (44.4 vs 22.2). It had 2,963 September videos against 2,578. CeraVe leads on sentiment (50 vs 0) and untagged share (100 vs 50). 52% of CeraVe's organic sampled videos were positive, against 37% for The Ordinary, and 24% of sampled CeraVe videos showed the brand without naming it, vs 22%. The index measures video presence, not product quality.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| CeraVe | The Ordinary | |
|---|---|---|
| SSI score | 44.4 | 48.9 |
| Videos (month) | 2,578 | 2,963 |
| Change in share vs. last month | −7.2% | +30% |
| Untagged mentions | 24% | 22% |
| Positive (organic videos) | 52% | 37% |
| Videos with 100k+ views | 2.9% | 3.3% |
| Creator breadth | 96% | 97% |
When creators compare them
Of 40 sampled videos that mention both brands, 37 made no comparison. The typical video was a routine that cleansed with CeraVe and then applied a The Ordinary serum, like this night routine or this one. Of the 3 that compared, one named both as favorites: The Ordinary for affordable actives, CeraVe for cleansing and hydration. A paid brand rating gave The Ordinary 8.5 and CeraVe 7 out of 10. A dermatologist's eye cream ranking for wrinkles scored The Ordinary's caffeine solution 2/10 and CeraVe's eye repair cream 3/10.
Videos that compare them
Which one to choose
In these videos, creators use CeraVe for the cleanser and moisturizer steps and The Ordinary for targeted serums such as hyaluronic acid, niacinamide and retinol (example, example). One creator said CeraVe felt weaker for anti-aging but strong for cleansing and hydration. Few videos treat the two as rivals.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.