Syncly Social Index
·
Skincare
·
CeraVe Foaming Facial Cleanser on video, September 2026
CeraVe Foaming Facial Cleanser appeared in 228 short-form videos in September 2026, and its share of beauty video fell 16% from August. Creators treat it as a basic, affordable pick for oily skin. 21 of 36 sampled videos were positive and none were negative.
Full CeraVe brand report →
See how your brand scores
Key numbers
228
short-form videos mentioned it this month
change in share of beauty videos vs. last month
25%
of sampled videos mention it without a caption tag
67%
of sampled organic videos are positive
Most-viewed videos about Foaming Facial Cleanser
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Foaming Facial Cleanser
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Foaming Facial Cleanser
Most videos recommend the cleanser by skin type. Doctors and creators in India and Latin America list it as the pick for oily or combination skin, as in @zolieskinclinic, @dr.viralidabhoya and @radhikarane09, who suggests the Hydrating Cleanser instead for dry skin. @vaaaaalo puts it first in a budget routine for visible pores, and @vaaaaalo does the same for acne.
Several creators push back on the squeaky-clean feeling. @tia_dixit_ and @lifestylewithshaifali say a cleanser should not leave skin tight, and present this one as barrier-friendly.
How creators open their videos
Top keywords
What people like
Fit for oily skin was the most common praise (7 videos), followed by price (4) and gentleness (3). @elizabethmaclay says she has used it for over 10 years and calls it great value. @maryalicepettus is on her second bottle and says it removes makeup while staying gentle. @scottpadgetttv has used it for years and says he is not sponsored.
Praise themes
What people complain about
No sampled video was negative. The only reservation came from dermatologist @DrSanyogitaSingh, who rated it 7.5 out of 10 for oily skin, below two other cleansers.
Complaint themes
Alternatives and dupes
In @DrSanyogitaSingh, Cetaphil Gentle Exfoliating SA Cleanser (9.5) and Bioderma Sebium Gel Moussant (9) scored higher than the CeraVe Foaming Cleanser (7.5). Other comparisons stayed within CeraVe: creators send dry skin to the Hydrating Cleanser and oily skin to the Foaming one.
Products named as alternatives
Where and who
Instagram Reels carried 44% of September videos, TikTok 30% and YouTube Shorts 26%. Under 1% passed 100,000 views. The 10 most active creators made 13% of videos, partly because a Vietnamese music network posted many clips from a CeraVe-sponsored concert. 9 of 36 sampled videos were sponsored. Among the rest, 67% were positive. About 25% of sampled videos did not name CeraVe or the cleanser in the caption or hashtags. We counted only videos that name the Foaming Facial Cleanser, not the Hydrating Cleanser or the Acne Foaming Cream Cleanser.
Platforms
Unlock the full data
Enter your work email to see every row in the gated tables on this page.
Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.