Syncly Social Index
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Skincare
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CeraVe Moisturizing Cream on video, September 2026
CeraVe Moisturizing Cream appeared in 247 short-form videos in September 2026, up from 228 in August, though its share of beauty video slipped 5%. It reads as a steady staple: dermatologists and everyday users mostly recommend it for dry skin. 23 of 37 sampled videos were positive and 1 was negative.
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Key numbers
247
short-form videos mentioned it this month
change in share of beauty videos vs. last month
30%
of sampled videos mention it without a caption tag
48%
of sampled organic videos are positive
Most-viewed videos about Moisturizing Cream
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Moisturizing Cream
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Moisturizing Cream
Creators use the cream as a basic moisturizer for dry skin and a damaged barrier. @saramuzam reaches for it on dry, tight days, @nikkibaby1010 applies it to damp skin after cleansing, and @brokebecky13 calls it her favorite night cream for Michigan winters. Doctors recommend it in simple routines: @kareemelhagemd suggests it as a morning cream for dry skin, and @dr.himanshu_grover_ uses it after shaving irritation.
It also shows up as a value pick. @kareemelhagemd says $18 for a pound of fragrance-free cream is worth the price, and @justin.gwang offers it as a $14 swap for La Mer.
How creators open their videos
Top keywords
What people like
Dry-skin relief was the top praise theme (10 videos), followed by skin barrier support (6), hydration (4) and being fragrance-free (4). @Sarah'sQuest calls it the moisturizer her whole family uses most. @_binita_regmi_ and @espartacolm list it among products they rebuy.
Praise themes
What people complain about
Complaints were rare. The one negative video, @faithful_doc, argues that CeraVe-style creams mainly seal moisture in and have low ceramide levels, and points viewers to Korean PDRN moisturizers instead.
Complaint themes
Alternatives and dupes
Vanicream came up as an equal option in @kareemelhagemd. @dr_kratika_ lists Cebhydra Moisturizing Cream as a cheaper swap in India. @justin.gwang frames CeraVe itself as the cheap alternative to La Mer. Only @faithful_doc preferred a different product, Korean PDRN moisturizers.
Products named as alternatives
Where and who
Unlike most products we track, Instagram Reels (39%) and YouTube Shorts (38%) carried more videos than TikTok (23%). Only 2% passed 100,000 views. The 10 most active creators made 11% of videos, led by dermatology accounts. 12 of 37 sampled videos were sponsored, mostly CeraVe partner and L'Oreal creator-program posts. Among the rest, 48% were positive. About 30% of sampled videos did not name CeraVe or the cream in the caption or hashtags. We counted only videos that name the cream, not CeraVe Daily Moisturizing Lotion.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.