Syncly Social Index
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Skincare
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CeraVe vs La Roche-Posay on video, September 2026
CeraVe and La Roche-Posay sit sixth and seventh on the Syncly Social Index for skincare in September 2026, with scores of 44.4 and 43.9. La Roche-Posay's share of beauty video grew 4.9% from August while CeraVe's fell 7.3%. 358 videos named both brands, and most were routines and hauls rather than head-to-head tests.
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Side by side
The two scores are almost tied, with each brand ahead on different components. CeraVe leads on share of voice (22.2 vs 0) and sentiment (50 vs 0): 52% of its organic sampled videos were positive, against 48% for La Roche-Posay. La Roche-Posay leads on reach and spread. It scores 77.8 on high reach (3.4% of its videos passed 100K views, vs 2.9% for CeraVe), 88.9 on creator breadth (vs 22.2) and 22.2 on momentum (vs 11.1). Both score 100 on untagged share: 24% of sampled CeraVe videos and 32% of La Roche-Posay videos showed the brand without naming it in the caption. These are measures of video presence, not of product quality.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| CeraVe | La Roche-Posay | |
|---|---|---|
| SSI score | 44.4 | 43.9 |
| Videos (month) | 2,578 | 2,331 |
| Change in share vs. last month | −7.2% | +4.9% |
| Untagged mentions | 24% | 32% |
| Positive (organic videos) | 52% | 48% |
| Videos with 100k+ views | 2.9% | 3.4% |
| Creator breadth | 96% | 97% |
When creators compare them
We read 40 videos that mention both brands (the top 25 by views plus 15 spread across the month). 32 of them made no comparison: they were cleanser and moisturizer guides, French pharmacy hauls and routines that simply used both. Of the 8 that did compare, 5 rated both well and 3 leaned La Roche-Posay; none leaned CeraVe. The clearest test was a 30-day CeraVe vs La Roche-Posay series that ended with a split: La Roche-Posay for sensitive skin, moisturizers and SPF, CeraVe on price. A body moisturizer ranking put Lipikar Baume first and a CeraVe lotion second, and a dermatologist brand ranking placed La Roche-Posay fourth and CeraVe fifth. One creator switched from the CeraVe cleanser to La Roche-Posay, saying they perform similarly but La Roche-Posay has a richer lather.
Which one creators prefer in videos that mention both
Videos that compare them
Which one to choose
In these videos, creators choose CeraVe when price leads the decision: a pore routine puts the CeraVe foaming cleanser in its budget tier and La Roche-Posay Effaclar in its mid tier, and a save-or-splurge video says to save on the CeraVe cleanser. They choose La Roche-Posay for sensitive skin, moisturizers and sunscreen, as in the 30-day test. For basic foaming cleansers, two creators treat the two brands as close substitutes (one alternates between them).
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.