Syncly Social Index
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Skincare
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CeraVe on video, September 2026
CeraVe ranks sixth on the Syncly Social Index for skincare in September 2026, with a score of 44.4. It is one of only two top-10 brands whose share of beauty video shrank from August. Its biggest videos were paid launches: a Turkish ad for the new Hydrating HA Water Gel reached 12.5M views.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Untagged share is CeraVe's strongest component, scoring 100: 24% of sampled videos showed or said CeraVe without naming it in the caption, hashtags or handles. Sentiment and reach are mid-pack at 50 each: 52% of organic sampled videos were positive, and 2.9% of videos passed 100k views.
Volume measures pull it down. Share of beauty video fell 7% from August (momentum 11.1), and CeraVe holds 6.0% of skincare panel mentions (share of voice 22.2). Creator breadth scores 22.2, with the top 10 creators making 4.0% of videos; the brand's own @cerave account made the most, 35.
Key numbers
change in share of category videos vs. the prior month
Most-viewed CeraVe videos
The most-viewed videos mentioning the brand this month.
A month of CeraVe videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What CeraVe videos are about
Sep 2 (112 videos, tied for the month's high): no CeraVe video broke out. The top one was a podcast clip that mentions CeraVe only in passing (304K views, watch).
Sep 11 (112): a paid Turkish review of the CeraVe Water Gel became the brand's most-viewed video of the month (12.5M views, watch).
Sep 14 (107): an Accutane-tips video said her dermatologist recommended Cetaphil and CeraVe (464K, watch).
CeraVe videos are about barrier care. "Ceramides" appears in 514 videos, "skin barrier" in 333 and "dermatologist" in 212. Its classics still lead the product list: the Hydrating Facial Cleanser (381 videos), the Moisturizing Cream (247) and the Foaming Facial Cleanser (228). All three lost share from August. New launches carried the month's reach: the Hydrating HA Water Gel (216 videos) and the Gentle Hydrating Shampoo and Conditioner (162).
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Hydrating Facial Cleanser | 381 | −11% |
Moisturizing Cream | 247 | −5.3% |
Foaming Facial Cleanser | 228 | −16% |
Hydrating HA Water Gel | 216 | |
Gentle Hydrating Shampoo / Conditioner | 162 | |
Blemish Barrier Patches | 82 |
Top keywords
Top hashtags
Where and who
CeraVe has the most even platform mix in the panel: TikTok 39% (995), Instagram Reels 38% (985) and YouTube Shorts 23% (598), the highest Shorts share of the 10 brands. Only 233 of its TikToks were sponsored against 762 organic. Its paid TikToks held up: 3.0% passed 100k views, close to 3.3% for organic ones. #ceravepartner appeared on 150 videos. Known locations were led by the US (531) and the UK (88).
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
24% of sampled CeraVe videos never named the brand in text. A 593K-view bedtime routine mentions taking makeup off "with a rag and Cerave" only in speech (watch). A 592K-view Spanish-language Reel recommends the CeraVe lotion with 4 ceramides (watch). Criticism came from rivals: a 908K-view Short promoting another brand argued that CeraVe's acne cleanser formula differs by market (watch).
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Brands mentioned alongside CeraVe
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.