Syncly Social Index

·

Wellness & Functional Drinks

·

Fall energy drink flavors on video, September 2026

What is fall energy drink flavors?

Fall energy drink flavors are limited-run flavors that energy drink brands release for autumn and the holiday season. They lean on apple, pear, pumpkin and dessert notes, Halloween-themed cans and winter editions, and they are sold for a limited time.

In September 2026 the fall lineup on video was led by Bloom Nutrition's Crisp Apple and Pear Scare, sold together in a limited-edition Double Trouble pack, and Red Bull's Winter Edition, Pistachio & Berries. Flavor news also counts: creators covered Monster Energy's 2027 lineup and the flavors it is discontinuing.

See how your brand scores
See how your brand scores

Share of category videos by month

Monthly share of category videos that mention the term.

1.9%
2%
2%
3.5%
Jun 26Jul 26Aug 26Sep 26

Top videos

The most-viewed videos mentioning the term this month.

@snachwithzach · TikTokUpdate: Monster to discontinue 12 drinks in 2027 across Ultra, Juice, Rehab and Java, plus NOS, Bang and ReignOpen on TikTok ↗
@snachwithzach · TikTokMonster drops four flavors for 2027 (incl. Ultra Fantasy Ruby Red, Rio Punch) and previews replacementsOpen on TikTok ↗
@redbullgermany · InstagramBrand post: Red Bull Winter Edition Pistachio & Berries hits German shelves for a limited timeOpen on Instagram ↗
🔒 5 more videosEnter your work email to watch every example.

Which brands own the conversation

Share of the term’s videos that mention each brand.

Bloom Nutrition38%
Red Bull25%
Monster Energy12%
Ghost4.1%
Alani Nu3.8%
Celsius2.5%
C42%
Reign0.9%
Liquid Death0.5%
Poppi0.5%

Most-mentioned products

Products named most often alongside the term.

ProductVideos
Bloom Nutrition Crisp Apple (Sparkling Energy; some posts are the Bloom Pop version)
209
Red Bull Winter Edition Pistachio & Berries
122
Bloom Nutrition Pear Scare
112
Bloom Nutrition Double Trouble pack (Crisp Apple + Pear Scare)
53
Bloom Nutrition Bloom Pop prebiotic soda (fall flavor posts)
45
Monster Energy 2027 lineup and discontinuations
16
Red Bull Pink Edition (white peach)
6
Liquid Death Blood Zero (Halloween energy drink)
4

Unlock the full data

Enter your work email to see every row in the gated tables on this page.

What this means for marketers

Fall flavors are a September spike

Share of wellness video sat near 2% from June to August, then jumped to 3.47% in September (+73% vs August). Seasonal drops create a short, sharp window.

Bloom owns the season

Bloom Nutrition appears in 38% of seasonal-flavor videos. Crisp Apple (209 videos) and Pear Scare (112) are the two most-mentioned fall flavors, and the Double Trouble pack that bundles them added 53.

Brand accounts can carry a launch

Red Bull's Winter Edition reached 122 videos, and its biggest posts were from Red Bull's own country accounts (510K and 412K). Owned channels did the heavy lifting.

News creators set the agenda

The only two videos above 1M views are flavor-news reports on Monster Energy's 2027 lineup. Briefing drink-news creators early can matter more than one more review.

Paid is a big slice on TikTok

126 of 318 seasonal-flavor TikToks (40%) carry the sponsored flag, and Bloom's partner tags are everywhere. Expect a crowded paid feed in fall.

Frequently asked questions

Yes. Seasonal and limited-edition energy drink flavors appeared in 813 short-form videos in September 2026, 3.47% of wellness video, up 73% from August (2.01%). The share had been flat near 2% all summer.
Section Image
Section Image
Section Image
Section Image

Get this report for your brand

Section Image
Section Image
Section Image
Section Image

Get this report for your brand

Section Image
Section Image
Section Image
Section Image

Get this report for your brand