Syncly Social Index
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Wellness & Functional Drinks
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Bloom Nutrition on video, September 2026
Bloom Nutrition ranked first of 10 wellness and functional drink brands on the Syncly Social Index in September 2026, with a score of 84.4. Its share of wellness video more than tripled from August (up 225%), the biggest jump in the panel. Fall limited-edition flavors drove it: Crisp Apple appeared in 215 Bloom videos and Pear Scare in 112, up from 26 and 17 in August.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Four components scored at or near the top. Momentum scored 100 because Bloom's share of wellness video grew 225% from August. Sentiment scored 100: 34% of non-sponsored sampled videos were positive and none were negative. Untagged share also scored 100, with 13.8% of sampled videos mentioning Bloom in speech or on screen without naming it in the caption. Creator breadth scored 83.3, since the top 10 creators made only 7.5% of Bloom videos.
Share of voice scored 77.8, with 9.85% of wellness panel mentions. Reach is the weak spot. Only 2.4% of Bloom videos passed 100k views (44.4) and none passed 1M, so Bloom's lead comes from many mid-size creators, not a few viral hits.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Bloom Nutrition videos
The most-viewed videos mentioning the brand this month.
A month of Bloom Nutrition videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Bloom Nutrition videos are about
Sep 09 (37 videos), the peak: many small posts, no breakout. The top one was a high-protein day of eating that lists a Bloom sparkling energy drink (19K views, watch).
Sep 12 (32): a news creator said, citing anonymous sources, that Kroger is pulling Red Bull coolers and moving some register cooler space to Bloom Energy (45K, watch). Paid Halloween posts for the Double Trouble pack ran the same day.
Sep 28 (30): a paid lunch video paired Crisp Apple and Pear Scare from the Double Trouble pack (176K, watch). Another partner called Pear Scare her "new favorite" (66K, watch).
Bloom videos in September were about its fall flavors. Crisp Apple led with 215 videos, Pear Scare had 112 and the limited Double Trouble pack that combines them had 57 (brand giveaway). Bloom Pop, the brand's prebiotic soda, showed up in 98 videos, up from 10 in August (watch). Common terms were energy drink (125), flavor (110), fall (88) and limited edition (63). Creators also used words like metabolism (49) and natural energy (43); these are their framing, and this report does not assess any health claim.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Crisp Apple | 215 | +757% |
Sparkling Energy | 180 | +355% |
Pear Scare | 112 | +582% |
Bloom Pop (prebiotic soda) | 98 | +915% |
Double Trouble pack | 57 | |
Bloom Greens | 42 | +190% |
Top keywords
Top hashtags
Where and who
TikTok carried 52% of Bloom videos, Instagram Reels 27% and YouTube Shorts 21%. Bloom is a US story: 339 of 357 located videos came from the US, and 96% were in English. Paid content is a big part of the mix. 141 of 372 TikToks (38%) were flagged sponsored, the highest rate among the brands in this report, and #bloompartner appeared on 53 videos. Sponsored TikToks did not reach further than organic ones (1.4% vs 2.2% passed 100k). The official @bloomsupps account and the CEO's own account also post often; four of the 20 most-viewed Bloom videos came from CEO Greg LaVecchia (watch).
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Untagged mentions often came from the people behind the brand and from drink-news creators. The CEO's day-of-eating video mentions drinking Bloom Pops daily without tagging the brand (271K, watch), and a snack reviewer named Bloom in a roundup of 2027 energy drink launches (192K, watch). No sampled video was negative. The closest to criticism was a creator asking whether he would still buy Bloom if its founder were out of shape, and whether it is a health product at all (33K, watch).
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Brands mentioned alongside Bloom Nutrition
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.