Syncly Social Index
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Wellness & Functional Drinks
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Red Bull on video, September 2026
Red Bull had the most short-form video of any wellness and functional drink brand in September 2026 (2,439 videos) and the most reach, but it ranked third of 10 on the Syncly Social Index with 62.2. Most of its biggest videos come from Red Bull's own sports and stunt accounts, and sampled reactions were among the least positive in the panel. Its share of wellness video slipped 2% from August.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Red Bull leads two components. Share of voice scored 100, with 33.6% of wellness panel mentions. Reach also scored 100: 10.6% of its videos passed 100k views and 47 passed 1M, far more than any rival. Momentum scored 44.4, as its share of wellness video was nearly flat (down 2%).
The other components hold it back. Sentiment scored 0: only 23% of sampled videos were positive, since most are stunt and sports clips with a neutral tone. Creator breadth scored 55.6 because official Red Bull accounts make up much of the top creator list (the top 10 made 11.1% of videos). Untagged share scored 50, at 10.8%.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Red Bull videos
The most-viewed videos mentioning the brand this month.
A month of Red Bull videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Red Bull videos are about
Sep 03 (109 videos), the peak: Red Bull Jordan's ruler-drop reaction test reached 3.4M (watch), and Red Bull Brasil posted its Red Bull Symphonic concert with MC Hariel (1.1M, watch).
Sep 13 (106): official content again. A training Short (1.1M, watch) and a basketball trick shot from the roof of a drifting car (1.0M, watch).
Sep 04 (101): the backflip-on-a-dune Short reached 1.5M (watch). The same day, a paid Dexerto stream clip ran "presented by the Red Bull Dragonberry Energizer at McDonald's" (340K, watch).
Red Bull videos are mostly about what the brand sponsors: mountain biking (mtb 51), racing, drifting, cliff diving and parkour, tagged #givesyouwiiings (189). Among products, sugar-free mentions led with 331 videos. The Winter Edition, keyed to pistachio, jumped from 14 videos in August to 122. The McDonald's Red Bull Energizers had 56, down from 85, and the Peach Edition 51. Creator reviews were mixed: a label-rebuild of the Peach Edition ended with "I ain't drinking this" (3.2M, watch).
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Sugarfree / zero sugar | 331 | +20% |
Winter Edition (pistachio) | 122 | +803% |
McDonald's Red Bull Energizers | 56 | −32% |
Peach Edition | 51 | −0.3% |
Summer Edition | 29 | −23% |
Top keywords
Top hashtags
Where and who
Red Bull is the most evenly spread brand across platforms: Instagram Reels 38%, TikTok 33% and YouTube Shorts 30%. It is also the most international: two-thirds of videos were in English, with Spanish, German and Portuguese next, and the UK (148), Germany (58) and Austria (35) follow the US (230). Official accounts dominate the top: @redbull alone posted 86 videos, and nine of the top 10 creators are Red Bull accounts. The Drift Masters series account posted 37, which is why #lorealparis and #menexpert appear in the hashtag list. Few TikToks were sponsored (32 of 796), and organic TikToks reached further (14.4% passed 100k).
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Untagged mentions were rare among top videos and came mostly from smaller creators. The most-viewed one is also the most critical: a doctor named Red Bull, Monster and Celsius while warning about energy drinks and the heart (302K, watch). That is his claim; this report does not assess it. Another creator rated Red Bull mocktail mixes (4K, watch). Two of 65 sampled videos were negative, including a pitch for a different kind of energy drink that said Red Bull spikes you for an hour and then drops you (10 views, watch).
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Brands mentioned alongside Red Bull
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.