Syncly Social Index
·
Wellness & Functional Drinks
·
Monster Energy on video, September 2026
Monster Energy ranked second of 10 wellness and functional drink brands on the Syncly Social Index in September 2026, with a score of 63.1. It had the second-largest volume (1,509 videos) and the broadest creator base, but its share of wellness video fell 25% from August. Daily volume faded through the month: 950 videos in the first half against 559 in the second.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Creator breadth is Monster's best component, scoring 100: the top 10 creators made only 7.1% of its videos, and the official @monsterenergy account posted just 7. Share of voice scored 88.9 (20.8% of wellness panel mentions, second to Red Bull), and reach scored 77.8, with 4.8% of videos passing 100k views and 6 passing 1M.
Momentum pulled the score down, at 11.1, as its share of wellness video fell 25%. Sentiment (28% of sampled videos positive, none negative) and untagged share (13.3%) both scored 50, the middle of the panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Monster Energy videos
The most-viewed videos mentioning the brand this month.
A month of Monster Energy videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Monster Energy videos are about
Sep 03 (82 videos), the peak: a UK joke video wrapped a Monster can in a tortilla as an "energy burrito" (954K, watch).
Sep 06 (78): Spanish and Portuguese creators debated white Monster. A Brazilian label-reading account built the drink ingredient by ingredient (375K, watch), and a fitness creator argued sugar-free Monster is fine in moderation (243K, watch). These are the creators' opinions.
Sep 02 (71): the biggest video was a UFC knockout where Monster appears only on octagon signage (1.5M, watch). A Spanish coach's "Is Monster bad?" explainer reached 568K (watch).
Monster videos center on the white Monster Ultra can. The Ultra line appeared in 442 videos and zero-sugar terms in 249; both fell about 15% in share from August. Juice Monster flavors such as Mango Loco and Pipeline Punch had 110 videos, Rehab 26 and Java Monster 28, the only line that grew. A recurring thread was a creator report that Monster will discontinue flavors in 2027 (1.2M, watch; 1.3M update, watch). Much of the rest is meme content: popsicles, burritos and can towers.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Monster Ultra (incl. White Monster) | 442 | −14% |
Zero Sugar / sugar-free | 249 | −15% |
Juice Monster (Mango Loco, Pipeline Punch) | 110 | −15% |
Java Monster | 28 | +12% |
Rehab | 26 | −16% |
Call of Duty promo | 10 | −46% |
Top keywords
Top hashtags
Where and who
Monster leans on Instagram Reels (43%) and YouTube Shorts (33%); TikTok carried 24%. It is the most international brand in this report after Red Bull: 73% of videos were in English, with Spanish (96) and Portuguese (74) next, and the UK (48) was the second location after the US (162). Only 20 of 357 TikToks (5.6%) were sponsored, and none of those passed 100k views, while 8.3% of organic TikToks did. Collector and fan accounts such as @virginia_monster_collector (13 videos) sit in the top creator list next to UFC and motorsport media.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Monster's biggest untagged reach comes from sports and food video. The UFC knockout shows Monster only as signage (1.5M, watch), and a white Monster popsicle recipe names it on screen only (1.2M, watch). No sampled video was negative about Monster. The health debate shows up as explainers: a creator with 1M followers compared the "chemicals" in a sugar-free Monster with those in a strawberry (884K, watch). This report does not assess those claims.
Unlock the full data
Enter your work email to see every row in the gated tables on this page.
Brands mentioned alongside Monster Energy
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.