Syncly Social Index

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Skincare

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Peptide serum on video, September 2026

What is peptides?

Peptides are short chains of amino acids, the building blocks of proteins such as collagen. In skincare they are added to serums, creams and eye products, usually marketed for firmness and fine lines. Copper peptides (GHK-Cu) are one well-known type.

On short-form video, peptides usually appear with other ingredients. In September, collagen appeared in 22% of peptide videos, hydration in 16% and PDRN in 9%. Most peptide content is about multi-ingredient serums or moisturizers.

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Share of category videos by month

Monthly share of category videos that mention the term.

6.7%
6.3%
6.2%
8%
Jun 26Jul 26Aug 26Sep 26

Top videos

The most-viewed videos mentioning the term this month.

@vuara_beauty · InstagramScalp-care routine: Medicube PDRN Pink Peptide Serum applied to the scalp with a massagerOpen on Instagram ↗
@dualipa · InstagramDua Lipa's three-step night routine with her own line; caption: "Three steps, peptide packed"Open on Instagram ↗
@golloria · TikTokPaid review of Paula's Choice Pro-Collagen Peptide Plumping Intensive Moisturizer for dry skinOpen on TikTok ↗
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Which brands own the conversation

Share of the term’s videos that mention each brand.

Medicube10%
COSRX7.7%
Olay3.3%
The Ordinary2.7%
Anua2.5%
Mixsoon2.4%
Numbuzin1.9%
Beauty of Joseon1.9%
SKIN10041.7%
Rhode (skincare only)1.6%

Most-mentioned products

Products named most often alongside the term.

ProductVideos
Medicube PDRN Pink Peptide Serum
754
Olay Ultra Firming Serum / Collagen Peptide line
488
COSRX Copper peptide (GHK-Cu) serums and creams
352
The Ordinary Multi-Peptide + Copper Peptides (Buffet) serums and eye serum
249
Mixsoon PDRN Collagen Peptide / Retinal 6 Capsule Serum
244
Paula's Choice Pro-Collagen Peptide Plumping Intensive Moisturizer
160
Rhode Peptide Glazing Fluid
112
Drunk Elephant Protini Polypeptide Cream
61

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Frequently asked questions

Peptides are short chains of amino acids added to serums, moisturizers and eye products, usually marketed for firmness and fine lines. In September 2026 they appeared in 15,782 short-form beauty videos, most often alongside collagen (22% of peptide videos), hydration (16%) and fine lines (13%).
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