Syncly Social Index
·
Makeup
·
Rhode Glazing Milk on video, September 2026
Rhode Glazing Milk appeared in 1,081 short-form videos in September 2026, and its share of beauty video more than doubled from August. The jump came as Rhode launched at Sephora in Europe, and September 30, launch day in several countries, had 103 videos. Creators mostly used it as the first step of skin prep, and only one sampled video was negative.
Full Rhode brand report →
See how your brand scores
Key numbers
1,081
short-form videos mentioned it this month
change in share of beauty videos vs. last month
13%
of sampled videos mention it without a caption tag
50%
of sampled organic videos are positive
Most-viewed videos about Glazing Milk
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Glazing Milk
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Glazing Milk
Most videos treat Glazing Milk as step one of skin prep before foundation. It shows up in GRWMs, bridal kits and car-makeup videos, often only as a line in the product list. Creators describe it as a milky essence that leaves skin glowy. @itsbabykelz put it in a full face of products she has hit pan on and said she is on her fourth bottle.
The tinted shades got their own use. @braxtonwalkerr used shade 4 to look tanner on game day, and @its.keith___ used shade 3 for a bronzed look. Several European creators said it can be mixed into foundation, including @ungarconstupide on launch day.
How creators open their videos
Top keywords
What people like
The most common praise was the glow it leaves, followed by hydration. @nisha_kmr rated it 10 out of 10 for hydration and said it does not break up makeup. Repurchase was a theme too: @maurinorebecca named it the Rhode product she would rebuy, and @rocioaggv joked that the bottle never seems to run out.
Praise themes
What people complain about
Complaints were few. Two creators said it broke them out or could clog pores, including @kaiikenzz, who said Rhode is not for sensitive, acne-prone skin. @miriian9 liked the glow but said Korean options make more sense at the price. @ssophiaquintero called it "a little overdone." @tommypierremakeup liked the formula but warned the tinted shades can streak, so he would stick to the original.
Complaint themes
Alternatives and dupes
Dupe talk centered on milky toners. Bubble Cosmic Silk came up twice, and both creators preferred it, citing sensitive skin (@ssophiaquintero, @kaiikenzz). Korean milky toners came up as cheaper options. @everandhawaofficial tested a Shoppers Drug Mart dupe side by side and still called Rhode a favorite for dry skin. An ad from @yunalee.glow pitched Prequel's Half and Half fluid as a Target swap.
Products named as alternatives
Where and who
TikTok carried 55% of September videos, Instagram Reels 41% and YouTube Shorts 4%. Reach was spread thin: only 5% of videos passed 100,000 views, and the 10 most active creators made under 4% of videos. Three of 47 sampled videos were marked as ads or PR. About 13% of sampled videos used the product without naming Rhode or Glazing Milk in the caption or hashtags.
Platforms
Unlock the full data
Enter your work email to see every row in the gated tables on this page.
Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.