Syncly Social Index
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Makeup
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Rhode Peptide Lip Tint on video, September 2026
Rhode Peptide Lip Tint appeared in 1,272 short-form videos in September 2026, and its share of beauty video more than quadrupled from August. Two launches drove it: the Sweet Apple shade in the Alexandra Leclerc collection and a Pretzel shade for Rhode's Sephora debut in Europe. More than half of sampled videos were positive and none were negative.
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Key numbers
1,272
short-form videos mentioned it this month
change in share of beauty videos vs. last month
2%
of sampled videos mention it without a caption tag
52%
of sampled organic videos are positive
Most-viewed videos about Peptide Lip Tint
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Peptide Lip Tint
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Peptide Lip Tint
Most videos were unboxings and try-ons of Sweet Apple, the shimmery golden-brown shade sold with the Pocket Pearl mini blush. Creators talked more about how it smells than about what it does. @dawnngoo said it smells and tastes like an apple ring pop, and @tanyaslehria compared it to apple sour candy. Late in the month, European creators covered the Pretzel shade, which Rhode offered first at Sephora in Europe (Rhode post, @belsmartinm).
As a routine step, it usually goes on last, over a liner. @alyssa_bogdan paired the Toast shade with NYX Cold Brew liner as a fall combo. Few videos made peptide or treatment claims. The untinted Peptide Lip Treatment came up mostly alongside the tint, as in @helenacoelhooo's list of Rhode must-haves.
How creators open their videos
Top keywords
What people like
Scent and flavor led the praise, followed by shimmer. @adisonjustis called Sweet Apple her "dream fall lip," and @aviii.t said the Espresso shade was the perfect fall lip. @kileekearns said it felt hydrating and comfortable and that she would buy it with her own money.
Praise themes
What people complain about
Complaints were rare. @sydbertschy missed the Sweet Apple release and asked Rhode to restock it. @kileekearns said some recent shades did not suit her. The tube itself got a laugh when @maj.beauty punched a hole in it to hang it on her keys and broke it.
Complaint themes
Alternatives and dupes
No sampled video named a dupe or a cheaper alternative for the Peptide Lip Tint in September. Creators compared shades within Rhode instead, and paired the tint with liners from other brands such as NYX.
Where and who
TikTok carried 59% of September videos, Instagram Reels 35% and YouTube Shorts 6%. Only about 5% of videos passed 100,000 views. The two biggest were a Vogue reel with Alexandra Leclerc (6.7M views) and Rhode's own Sephora Europe post (2.4M). Rhode was the most active account, and the top 10 accounts made about 4% of videos. Only one sampled video was tagged as PR. Almost every sampled video named Rhode in the caption or hashtags.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.