Syncly Social Index
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Hair
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Dyson Airwrap vs Dyson Supersonic on video, September 2026
The Dyson Airwrap had about seven times the Supersonic's September videos (981 vs 140). 44 videos named both. Few compared them: of 40 we read, 2 picked the Airwrap, 2 liked both and none picked the Supersonic. Most were store, sale and price posts.
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Side by side
Both are Dyson products, so there is no separate Syncly Social Index score. The Airwrap led on volume (981 vs 140), growth (share of beauty video up 103% from August vs 22%), reach (6.3% vs 5.0% of videos over 100K views) and creator breadth (top 10 creators made 5.7% of its videos vs 15.7%). It also had more positive organic reaction in its sample (42.9% vs 31.0%). Many Supersonic videos are store posts and routine product lists, which read as neutral. The Supersonic had a larger YouTube Shorts share (7.9% vs 2.3%). Its count leaves out videos about the Dyson CameraJet toothbrush, whose ad uses the word "supersonic". Video counts measure attention. They do not test how well a tool works.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Dyson Airwrap | Dyson Supersonic | |
|---|---|---|
| Videos (month) | 981 | 140 |
| Change in share vs. last month | +103% | +22% |
| Untagged mentions | 9.1% | 50% |
| Positive (organic videos) | 43% | 31% |
| Videos with 100k+ views | 6.3% | 5% |
| Creator breadth | 5.7% | 84% |
When creators compare them
36 of 40 gave no verdict. onlyonemanassa tested both at a Dyson store and chose the Airwrap Co-anda 2x for her 4C hair over the Supersonic, "which was half the price", because it has more tools. bobajenny_, a Dyson dryer user since 2018, says the new Airwrap "might replace" her Supersonic. ryanthomasmakeup says he loves both his Supersonic Nural and Airwrap while returning the Airsmooth. kemmystryy says either the Supersonic Nural or r, or the Airwrap Co-anda 2x tension comb, fits a stretched blowout on Type 4 hair. Three tool rankings, by sarahpalmyra (also on Instagram) and carolinemstern, rate both, but their verdicts are not in the captions or transcripts we read.
Videos that compare them
Which one to choose
Choose the Airwrap if you want several attachments in one tool, as onlyonemanassa did for 4C hair, or a styling brush that bobajenny_ says could replace her dryer. Choose the Supersonic if you want a dryer at about half the Airwrap's price (onlyonemanassa), a diffuser for curls (brittminetti, hermela) or a small travel dryer (daniellaisasifit). For stretched coily hair, kemmystryy names both.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.