Syncly Social Index
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Hair
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Dyson Airstrait on video, September 2026
Dyson Airstrait appeared in 158 short videos in September 2026, and its share of beauty video rose 65% from August. Creators mostly show it drying and straightening wet hair in one step. The main pushback comes from people with thick or curly hair.
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Key numbers
158
short-form videos mentioned it this month
change in share of beauty videos vs. last month
3%
of sampled videos mention it without a caption tag
52%
of sampled organic videos are positive
Most-viewed videos about Airstrait
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Airstrait
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Airstrait
The core claim is wet-to-dry straightening (9 of 35 sampled videos), followed by a sleek, shiny finish (8) and no hot plates (4). An unsponsored creator runs one pass on wet curly hair. Indian creators used it for festival hair, as in this Ganpati routine and this birthday post, and Dyson India ran a "hair vs the process" collab series.
Retail drove part of the month. MediaMarkt Belgium ran giveaways, and a Costco $100-off deal fed several posts. A feature comparison sets it against the new Airwrap straightening attachment.
How creators open their videos
Top keywords
What people like
One vlogger was surprised by how quick it was. An Arabic review says it does not burn hair, and another creator keeps coming back to it for shine. A roommate borrow ended with the tool on a Christmas list.
Praise themes
What people complain about
Thick and curly hair is the sticking point. One reviewer could not get her thick curls straight and hated the ends. A Turkish creator says it only straightens and will not fully dry thick hair, though she still calls it worth the money. A stylist weighs in on the debate over Dyson tools and Type 4 hair. Another creator found it harder than it looked online.
Complaint themes
Alternatives and dupes
The main alternative is Dyson's own Airwrap straightening attachment. One creator chose the attachment instead of buying an Airstrait, and a comparison notes the Airstrait has auto-pause and a dedicated dry mode. The thick-hair reviewer prefers a $50 flat iron. The top video on the busiest day, an honest review, also prefers a regular dryer and flat iron.
Products named as alternatives
Compare it
Where and who
TikTok carries 53% of September videos and Instagram 47%; we found no YouTube Shorts. 7.0% passed 100,000 views, and the top 10 accounts made 15% of videos, with retailers among them. Only 6 of 35 sampled videos were sponsored. Among organic videos, 52% were positive. Almost every sampled video named Dyson or Airstrait in the caption or tags.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.