Syncly Social Index
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Hair
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Dyson Airwrap vs Shark FlexStyle on video, September 2026
The Dyson Airwrap had more than twice FlexStyle's September videos (981 vs 371), but in the 29 videos that named both, 9 favored the Shark FlexStyle and none favored the Airwrap. Price came up most. Three of those 9 were paid posts or ads.
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Side by side
This is a product comparison, so there is no Syncly Social Index score for the Airwrap alone. On raw signals, the Airwrap led on volume (981 vs 371 videos), high reach (6.3% vs 3.5% of videos over 100K views) and creator breadth (top 10 creators made 5.7% of its videos vs 15.1% for FlexStyle). FlexStyle grew faster from a small base: its share of beauty video rose 423% from August (62 videos) vs 103% for the Airwrap. Organic reaction was positive in 54.5% of sampled FlexStyle videos vs 42.9% for the Airwrap, and FlexStyle's sample was more often paid (33% vs 20%). Video counts measure attention, not how well a tool works.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Dyson Airwrap | Shark FlexStyle | |
|---|---|---|
| Videos (month) | 981 | 371 |
| Change in share vs. last month | +103% | +423% |
| Untagged mentions | 9.1% | 7.6% |
| Positive (organic videos) | 43% | 55% |
| Videos with 100k+ views | 6.3% | 3.5% |
| Creator breadth | 5.7% | 85% |
When creators compare them
Only 29 September videos named both the Airwrap and FlexStyle by name (51 named the Airwrap and Shark in any form). 16 had no verdict, mostly store price tours and promos. 9 favored FlexStyle: hopeyoufindyourdad ranked the Airwrap and Airwrap i.d. below the FlexStyle because it held her curls better for less money, _ashhmoore wrote "Shark FlexStyle > Dyson Airwrap", tvmayramoreno said the Airwrap "wasn't for me" and she liked the cheaper Shark better, and taymbrown said the IonCurl dried her hair "2x as fast". 3 of the 9 were paid or ads (paid, paid, ad). 4 liked both: roberta_friias called both "incredible", Dyson for speed and Shark for value, and mahammalek found the gifted IonCurl looked "identical" to her lost Airwrap. One creator said FlexStyle left frizz on her curly roots.
Which one creators prefer in videos that mention both
Videos that compare them
Which one to choose
Choose the Airwrap if you want what these creators value in it: speed and one barrel that switches direction (roberta_friias, mahammalek), and owners who still love theirs. Choose the FlexStyle if you want what they credit it with: a lower price (roberta_friias, tvmayramoreno), fast drying (taymbrown), curls that held for one creator (hopeyoufindyourdad), and a straightener on some models (sarahpalmyra). One curly-haired creator got frizz with the FlexStyle, and another said it is heavy for fine hair.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.