Syncly Social Index
·
Skincare
·
Beauty of Joseon Relief Sun on video, September 2026
Beauty of Joseon Relief Sun appeared in 507 short beauty videos in September 2026, and its share of beauty video fell 23% from August as summer ended. In the videos we sampled it reads as a settled staple: the last step of a morning routine, praised for no white cast and a light feel. Negative reactions were rare.
Full Beauty of Joseon brand report →
See how your brand scores
Key numbers
507
short-form videos mentioned it this month
change in share of beauty videos vs. last month
16%
of sampled videos mention it without a caption tag
42%
of sampled organic videos are positive
Most-viewed videos about Relief Sun
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Relief Sun
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Relief Sun
Most videos place Relief Sun at the end of a morning routine. A Hungarian creator uses two pumps before a run in a Notino-sponsored routine. Several creators use it with makeup: as a primer in this sponsored post, and pressed on over a full face of makeup in SPF-over-makeup hack videos.
Many videos are about the Relief Sun Aqua-Fresh (Rice + B5) version rather than the original Rice + Probiotics tube. Creators split them by skin type: the original is described as creamier for dry and normal skin, and Aqua-Fresh as lighter for oily and combination skin, for example in this pharmacist comparison and this travel-day post.
How creators open their videos
Top keywords
What people like
The most repeated praise is no white cast (9 of 50 sampled videos), followed by a lightweight texture (7) and how well it sits with makeup (6). One creator compares it side by side with a UK sunscreen that leaves a cast. Another calls running out of it a crisis and rebuys the same day. An unsponsored routine says the creator has used Beauty of Joseon sunscreen for three to four years.
Praise themes
What people complain about
Complaints were few. A dermatologist rated it 6/10, calling it thick with a slight cast, below several other Korean sunscreens. One reviewer says it takes time to blend. Another creator says the US version has a different texture and a white cast compared with the Korean one, and a Pakistani reviewer worries about finding authentic stock.
Complaint themes
Alternatives and dupes
SKIN1004 Hyalu-Cica Water-Fit Sun Serum is the product most often named next to Relief Sun (4 sampled videos). It usually appears as the oily-skin pick while Relief Sun is the normal-to-dry pick, as in this dermatologist de-influencing video. In the dermatologist rating video, Dr. Althea, Celimax, Anua, SKIN1004 and Round Lab all scored higher. Going the other way, a dupe list pitches Relief Sun as the cheaper pick over Tatcha The Silk Sunscreen.
Products named as alternatives
Where and who
Instagram carries most of the volume (64% of September videos), then TikTok (25%) and YouTube Shorts (12%). Reach is spread thin: 1.8% of videos passed 100,000 views, and the top 10 accounts made 6% of videos. In our sample, 17 of 50 videos were sponsored, many from a single Amazon campaign using the same hashtags. Among organic videos, 42% were positive. Most of the rest were neutral routine or haul mentions. Only 16% of sampled videos never named the brand in the caption or tags.
Platforms
Unlock the full data
Enter your work email to see every row in the gated tables on this page.
Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.