Syncly Social Index
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Skincare
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Beauty of Joseon Revive Eye Serum on video, September 2026
Beauty of Joseon Revive Eye Serum, the ginseng and retinal eye serum many creators call an eye cream, appeared in 527 short videos in September 2026. Its share of beauty video rose 32% from August. Much of the month came from paid Amazon UK and TikTok Shop posts that pair it with the Revive under-eye patches as an Eye Duo.
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Key numbers
527
short-form videos mentioned it this month
change in share of beauty videos vs. last month
15%
of sampled videos mention it without a caption tag
47%
of sampled organic videos are positive
Most-viewed videos about Revive Eye Serum
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Revive Eye Serum
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Revive Eye Serum
Creators talk about fine lines (14 of 46 sampled videos), dark circles (11), hydration (10) and puffiness (6). The usual routine is serum first, then the Revive under-eye patches on top, as in this paid Eye Duo demo and this under-eye routine. One creator says to use less serum than you think.
Some creators use it beyond the eyes. One applies it around the whole face, another uses it as a retinal step in an acne routine, and a third puts it on the forehead, smile lines and neck. A UK creator reminds viewers to wear SPF because the products contain retinal.
How creators open their videos
Top keywords
What people like
Value comes up often. A skincare creator puts it on the "invest" list for gentle retinal at a great price, a pharmacist calls it the best affordable retinal eye cream, and another creator is on her second bottle after a year. A seven-day diary notes a light texture that absorbs quickly.
Praise themes
What people complain about
There were few complaints. The seven-day diary reports a small breakout on day two from the retinal. A dermatologist rating eye creams for wrinkles gave it 6/10 in one cut and 7/10 in another, below stronger retinoid eye creams.
Complaint themes
Alternatives and dupes
The main comparison is that dermatologist ranking. Avène RetrinAL Eyes, RoC Retinol Correxion and SkinCeuticals A.G.E. Advanced Eye scored higher, while CeraVe Eye Repair Cream, Kiehl's Creamy Eye Treatment and La Mer The Eye Concentrate scored lower. In an invest-or-pass list the Revive Eye Serum is an invest and Dr. Melaxin Eyephalt Eyebag Cream is a pass. Other eye creams, such as numbuzin and Centellian24, show up in rotation routines without a clear winner.
Products named as alternatives
Where and who
TikTok carries 51% of September videos, Instagram 43% and YouTube Shorts 6%. 1.9% passed 100,000 views, and the top 10 accounts made 10% of videos. This product is heavily paid: 27 of 46 sampled videos were sponsored, mostly #bojpartner, Amazon UK and TikTok Shop posts. Among the 19 organic videos, 47% were positive. 15% of sampled videos never named the brand in the caption or tags.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.