Syncly Social Index
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Skincare
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Anua vs Beauty of Joseon on video, September 2026
Anua ranks first on the Syncly Social Index for skincare in September 2026 at 74.5, and Beauty of Joseon fifth at 47.8. Anua had 4,663 short videos and Beauty of Joseon 3,920. 384 videos named both, often an Anua toner or cleanser followed by Beauty of Joseon's Relief Sun.
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Side by side
Anua leads on five of six components: share of voice (77.8 vs 66.7), untagged share (100 vs 0), momentum (66.7 vs 44.4), high reach (50 vs 11.1) and creator breadth (100 vs 77.8). 29% of sampled Anua videos showed it without naming it, against 11% for Beauty of Joseon. Beauty of Joseon leads on sentiment (100 vs 50): 62% of its organic sampled videos were positive, against 55% for Anua. The index measures video presence, not product quality.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Anua | Beauty of Joseon | |
|---|---|---|
| SSI score | 74.5 | 47.8 |
| Videos (month) | 4,663 | 3,920 |
| Change in share vs. last month | +23% | +16% |
| Untagged mentions | 29% | 11% |
| Positive (organic videos) | 55% | 62% |
| Videos with 100k+ views | 2.9% | 2.1% |
| Creator breadth | 98% | 97% |
When creators compare them
Of 40 sampled videos that mention both brands, 36 made no comparison. Many were routines that ended with Beauty of Joseon sunscreen after Anua toner (example), plus advent calendars and store tours. Of the 4 that compared, 2 leaned Anua, 1 liked both and 1 rated both low. A dermatologist's Korean sunscreen ratings praised Anua Zero Cast for no white cast and called Beauty of Joseon Relief Sun thick with a slight cast. An eye patch review said she uses Beauty of Joseon's patches least and reaches for Anua's more. A pharmacist rating barrier creams gave Anua's PDRN cream 5/10 and the Beauty of Joseon Dynasty Cream 4/10. One wedding prep routine uses either brand's sunscreen and calls it so good.
Videos that compare them
Which one to choose
Creators in these videos pick Anua's sunscreen when they want no white cast (example) and Anua's eye patches over Beauty of Joseon's (example). Beauty of Joseon Relief Sun is the sunscreen step in many routines that also use Anua (example, paid example). For barrier repair, one pharmacist preferred neither cream.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.