Syncly Social Index
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Fragrance
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Carolina Herrera Good Girl on video, September 2026
Carolina Herrera Good Girl perfume appeared in 346 short videos in September 2026, close to August's 318 and about four times July's 79. Share of beauty video eased 5% from August. The month was about the line's 10th anniversary: a SoHo pop-up, a brand video series on the stiletto bottle, the Good Girl Jasmine Absolute launch, and a paid 'Good Girl era' video with 1.4 million views. No sampled video was negative.
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Key numbers
346
short-form videos mentioned it this month
change in share of beauty videos vs. last month
8%
of sampled videos mention it without a caption tag
53%
of sampled organic videos are positive
Most-viewed videos about Good Girl
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Good Girl
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Good Girl
September Good Girl videos fall into three groups. First, the New York pop-up for the Good Girl Jasmine Absolute launch: Karlie Kloss touring the Good Girl Lab, city guides that list freebies and the fragrance vault, and a similar 10th-anniversary mall pop-up. Second, the brand's 'Story of Good Girl' series on engineering the stiletto bottle and its collector editions. Third, everyday use: Good Girl as the 'favorite perfume, duh' in an anniversary GRWM, the last step of a fruity-floral layering routine, and Jasmine Absolute as a daily bag essential.
Flankers in the mix include Good Girl Blush and Blush Elixir, Very Good Girl and its Elixir, Good Girl Supreme and a new Blush limited edition. One creator explains the Good Girl and Bad Boy 'couple' story told by Puig.
How creators open their videos
Top keywords
What people like
Praise centers on the bottle and how the scent makes people feel. A collector shows a whole shelf of stilettos. One creator calls it 'my most complimented perfume', and another says it is the scent to 'seduce him'. On the notes, reviewers point to the almond and coffee top over cocoa and tonka, and one says Good Girl Blush's bergamot and bitter almond keep it from smelling 'super sweet and childish'. A daily wearer says Jasmine Absolute has 'excellent staying power'.
Praise themes
What people complain about
No sampled video criticized Good Girl in September. The closest to doubt was a couples shopping game where the creator considered Good Girl Blush but picked Donna Born in Roma Extradose as the pink perfume. Note that 10 of 50 sampled videos came from Carolina Herrera's own account and 4 were paid or gifted.
Alternatives and dupes
Cheaper takes came up in Europe and Brazil. A Spanish creator says Lidl's Stylish Girl 'looks a lot like' Good Girl, which she calls a favorite, and a Brazilian creator says an O Boticário body splash is said to smell like 'o sapatinho'. Neither claimed the copy was better. A Costco find shows the original itself at $59.99. The main pairing is with Bad Boy, both as a his-and-hers set and in the brand's couple story.
Products named as alternatives
Where and who
Instagram Reels carried 42% of September Good Girl videos, TikTok 36% and YouTube Shorts 22%. About 5% passed 100,000 views. The top 10 accounts made only 9% of videos; Carolina Herrera's own account was the most active with 10. In the sample, 4 of 50 videos were paid or gifted, including the two 'Good Girl era' videos that top the view list. Among unsponsored creator videos, 53% were positive. The product or brand was named in the caption or hashtags of 92% of sampled videos.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.