Syncly Social Index
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Fragrance
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Carolina Herrera on video, September 2026
Carolina Herrera fragrance gets the warmest reactions in the fragrance panel: 73% of non-sponsored sampled videos were positive. It still ranks only sixth on the Syncly Social Index at 51.1, because its share fell 13% from August and few videos mention it without a tag. La Bomba Intensa, pushed by Spanish-speaking creators, took the top views.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
This page covers Carolina Herrera fragrance on video only. A video counts when it names Carolina Herrera and also uses a fragrance word. Two components are at the top of the panel. Sentiment: 73% of non-sponsored sampled videos were positive and none were negative, far ahead of every other brand. Creator breadth: its top 10 creators made just 5% of its videos, the widest base in the panel.
Two components are at the bottom. Momentum: September volume was flat with August, so its share of beauty video fell 13%, the steepest drop in the panel. Untagged share: only 18% of sampled videos mentioned the brand without naming it, the lowest rate. Share of voice is third in the panel at 10.4%, and reach (5.1% of videos past 100k views) sits in the middle.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Carolina Herrera videos
The most-viewed videos mentioning the brand this month.
A month of Carolina Herrera videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Carolina Herrera videos are about
Sep 19 (34 videos), the busiest day in a flat month: the top video paired Good Girl and Bad Boy as a matching couple's set (135K views, watch).
Sep 4 (33): a creator with 10.5M followers answered questions about La Bomba Intensa (1.5M, watch).
Sep 24 (33): a color-themed perfume shopping challenge weighed Good Girl Blush as the pink pick (173K, watch). Volume dipped to 11 to 18 a day on Sep 15 to 18.
Good Girl is still the most-named Carolina Herrera fragrance, in 362 September videos, but its share slipped 2%. La Bomba is the riser: 204 videos, up 13% in share, driven by the new La Bomba Intensa. Good Girl Blush (82), Very Good Girl (72), 212 (66) and Bad Boy (47) follow. The terms are floral and feminine: floral (107 videos), vanilla (82), feminine (55) and jasmine (42). Cedar Chic appears in 52.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Good Girl (all versions) | 362 | −2.4% |
La Bomba (incl. Intensa) | 204 | +13% |
Good Girl Blush | 82 | |
Very Good Girl | 72 | |
212 | 66 | |
Bad Boy | 47 |
Top keywords
Top hashtags
Where and who
A large part of Carolina Herrera's audience is Latin American: 24% of its videos are in Spanish and 11% in Portuguese. Chile, Brazil, Mexico and Peru all rank among its top locations. Instagram Reels leads (40%), then TikTok (35%) and YouTube Shorts (25%). 50 of 255 TikToks were paid partnerships, and sponsored and organic TikToks broke 100k views at similar rates (4.0% vs 4.9%). The official @carolinaherrera account was the most active creator with 11 videos.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Only 18% of sampled videos mentioned Carolina Herrera without naming it in text, the lowest rate in the panel. Most creators tag the brand and its campaign hashtags. The exceptions are retail videos, such as a 717K-view Macy's VIP beauty event that shows the brand only on screen (watch), and a Vietnamese Shopee live teaser that lists it among dozens of brands (watch).
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Brands mentioned alongside Carolina Herrera
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.