Syncly Social Index
·
Wellness & Functional Drinks
·
Red Bull vs Monster Energy on video, September 2026
Red Bull had more videos than Monster in September (2,439 vs 1,509), yet Monster ranked just ahead on the Syncly Social Index, 63.1 to 62.2. 154 videos named both brands. In the 40 we read, 4 leaned Monster, 1 leaned Red Bull and 3 spoke well of both.
See how your brand scores
Side by side
Monster ranked 2nd in wellness and Red Bull 3rd. Red Bull led on share of voice (100 vs 88.9) and high reach (100 vs 77.8): 10.6% of its videos passed 100K views vs 4.8% for Monster. It also led on momentum (44.4 vs 11.1). Its share of wellness video slipped 2.1% from August, while Monster's fell 25.1%. Monster led on sentiment (50 vs 0): 28.3% of sampled organic Monster videos were positive vs 23.1% for Red Bull. Monster also led on creator breadth (100 vs 55.6). Red Bull's top 10 accounts, most of them its own channels, made 11.1% of its videos vs 7.1% for Monster. Untagged reach scored 50 for both (10.8% vs 13.3% of sampled videos). The Syncly Social Index measures social video attention and reaction. It is not a test of how well a product works.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Red Bull | Monster Energy | |
|---|---|---|
| SSI score | 62.2 | 63.1 |
| Videos (month) | 2,439 | 1,509 |
| Change in share vs. last month | −2.1% | −25% |
| Untagged mentions | 11% | 13% |
| Positive (organic videos) | 23% | 28% |
| Videos with 100k+ views | 11% | 4.8% |
| Creator breadth | 89% | 93% |
When creators compare them
Most videos that name both are not reviews. 30 of the 40 gave no verdict. They were brand-war memes (a Monster reply to a Red Bull and Tesla post, a fake collab that snubs Coca-Cola), drink news (Monster dropping 12 drinks, Kroger pulling Red Bull) or sports clips with both logos on sponsor boards. 4 leaned Monster: vickymartin_vlogs said "Sorry Red Bull fans, I am choosing Monster Ultra", one meme said Red Bull gives you wings and Monster gives you gains, a fitness tier list put Monster in C and Red Bull in D, and an animated fight let the Monster can win. 1 leaned Red Bull: Pasta King Mike gave both apple flavors 10/10 but said "Red Bull wins". 3 praised both, including a flavor ranking and a White Monster Ultra fan who also likes Red Bull coconut. 2 warned about both: a doctor on heart strain and a sugar list.
Which one creators prefer in videos that mention both
Videos that compare them
Which one to choose
Choose Red Bull if you want what these creators pick it for: limited flavor editions like White Peach, Japanese grape and Coconut (flavor ranking, coconut shout-out), the apple edition that won one taste test, or Sugar Free Red Bull, which one fitness creator ranked "solid" for a fat-loss diet. Choose Monster if you want White Monster or Monster Ultra, the cans these creators praise most (White Monster Ultra fan, tier list), or a gym-identity drink (Monster Ultra over Red Bull, wings vs gains meme). The same fat-loss list put Monster Ultra Zero and Monster White in its top tier. Two videos flagged caffeine and stimulants and sugar in both.
Unlock the full data
Enter your work email to see every row in the gated tables on this page.
Full brand reports
Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.