Syncly Social Index
·
Hair
·
Olaplex vs Redken on video, September 2026
Olaplex had nearly four times Redken's video count in September (1,522 vs 393) and scored 58.1 vs 28.3 on the Syncly Social Index. 56 videos named both. In the 40 we read, 12 praised both, 2 leaned Redken and none leaned Olaplex.
See how your brand scores
Side by side
Olaplex ranked 5th in hair and Redken 10th. Olaplex led on share of voice (88.9 vs 11.1), momentum (22.2 vs 0), sentiment (50 vs 0), high reach (55.6 vs 22.2) and creator breadth (66.7 vs 22.2). Its share of beauty video rose 5.0% from August while Redken's fell 13.9%. Organic positive reaction was 40.4% for Olaplex vs 28.8% for Redken. Redken led on untagged reach (100 vs 50): 27.3% of sampled Redken videos showed or said the brand without tagging it, vs 15.2% for Olaplex. The Syncly Social Index measures attention and reaction in social video and does not test how well a product works.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Olaplex | Redken | |
|---|---|---|
| SSI score | 58.1 | 28.3 |
| Videos (month) | 1,522 | 393 |
| Change in share vs. last month | +5% | −14% |
| Untagged mentions | 15% | 27% |
| Positive (organic videos) | 40% | 29% |
| Videos with 100k+ views | 4.5% | 3.3% |
| Creator breadth | 95% | 92% |
When creators compare them
26 of 40 videos only used or listed both. 12 praised both: saynasheikhh calls the Redken Acidic Bonding shampoo "incredible" and points to Olaplex for the "healthiest hair", one routine video says the Olaplex shampoo is "very good" and the Redken leave-in "so good", and another creator keeps both on a "worth every penny" list. Two leaned Redken: a dermatologist gave Redken Acidic Bonding Concentrate 9/10 and Olaplex No.4 8/10, and one creator calls the Redken 24/7 serum her "number one" while still liking Olaplex No.6.
Which one creators prefer in videos that mention both
Videos that compare them
Which one to choose
Choose Olaplex if you want what these creators use it for: No.3 as a bond treatment for blonde or broken hair (leilapeacock_, a salon top 5) and masks or No.6 for softness and shine (abigailcanfieldd). Choose Redken if you want the Acidic Bonding shampoo or concentrate (9/10 rating), a daily leave-in ("so good"), or a targeted pick like Amino Mint for an oily scalp (isabellakatee). Several creators simply use both together.
Unlock the full data
Enter your work email to see every row in the gated tables on this page.
Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.