Syncly Social Index
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Fragrance
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Dior Sauvage vs Bleu de Chanel on video, September 2026
Dior Sauvage had nearly twice the September videos of Bleu de Chanel (187 vs 96). 28 videos named both. Few compared them head to head: of the 28, one ranked Bleu de Chanel higher, one ranked Sauvage higher, and most were lists, clone promos or store sales.
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Side by side
Syncly Social Index scores cover brands, so this product pair has no score of its own. Sauvage led on volume (187 vs 96) and on TikTok, where it had about 42 videos to 14. Both lost share of beauty video from August, Sauvage by 8% and Bleu de Chanel by 10%. Reach was close: 5.3% of Sauvage videos and 5.2% of Bleu de Chanel videos passed 100K views. Creator spread was close too, with the top 10 creators making 16% and 18% of videos. YouTube Shorts carried the largest share for both (41% and 51%). In the samples we read, more Bleu de Chanel videos were positive (40% vs 26%), and most videos for both did not tag the fragrance in the caption. Video counts measure attention, not how a fragrance smells.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Dior Sauvage | Bleu de Chanel | |
|---|---|---|
| Videos (month) | 187 | 96 |
| Change in share vs. last month | −7.7% | −9.8% |
| Untagged mentions | 82% | 97% |
| Positive (organic videos) | 26% | 40% |
| Videos with 100k+ views | 5.3% | 5.2% |
| Creator breadth | 84% | 82% |
When creators compare them
22 of 28 gave no verdict. Only two ranked one over the other. ykscents_ put Bleu de Chanel EDP in S tier and Sauvage in A tier. Fragancias en la Patagonia put Sauvage EDT second and Bleu de Chanel EDP third in a top 3 of blue scents, praising both. hardbodyfragrancez likes both and suggests layering Sauvage Elixir with Bleu de Chanel Exclusive. Three posts from thedrydown_fragrance skip both new releases: Sauvage Elixir was "not that good" and Bleu de Chanel Exclusif costs too much. Some lists drew contrasts without picking: unboxuh claims 6 to 7 hours for Bleu de Chanel EDP and 4 for Sauvage EDT, and Gus Fragrances calls Sauvage more aggressive and spicy and Bleu de Chanel more elegant. Five videos were clones or inspired-by scents of both, such as tmperfumehouse.india and cpandolfi_.
Videos that compare them
Which one to choose
Choose Sauvage if you want what these creators point to: a bright, spicy scent (Gus Fragrances) that gets compliments, especially the Elixir (hardbodyfragrancez). Choose Bleu de Chanel if you want a safe, clean scent for every day, as itsdylanthomas and fbfragrances describe it, or the one that unboxuh says lasts longer. One creator suggests a Bleu de Chanel-style pick for people who got bored of Sauvage.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.