Syncly Social Index
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Fragrance
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Chanel on video, September 2026
Chanel fragrance ranks eighth on the Syncly Social Index for fragrance in September 2026, with a score of 42.2. It is one of only two brands in the panel whose share fell from August. More than half of sampled videos named Chanel without tagging it, often in tier lists and rankings by fragrance reviewers.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
This page covers Chanel fragrance on video only. A video counts when it names Chanel or Coco Mademoiselle and also uses a fragrance word. Reach and creator breadth are Chanel's strongest components: 5.5% of videos passed 100k views, third in the panel, and its creator base is the third widest. 56% of sampled videos said or showed Chanel without naming it in the caption, hashtags or handles, fifth in the panel.
Momentum and sentiment hold it back. Its share of beauty video fell 10% from August, and daily volume drifted down through the month. 43% of non-sponsored sampled videos were positive and none were negative. Most videos rank or list Chanel without a clear verdict. Chanel holds 8.8% of fragrance-panel mentions.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Chanel videos
The most-viewed videos mentioning the brand this month.
A month of Chanel videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Chanel videos are about
Sep 3 (32 videos), tied for the busiest day: early posts for the new Coco Mademoiselle Crush Absolu, such as 'I was a Chanel girl before it became everyone's personality' (69K views, watch).
Sep 7 (32): a fragrance reviewer said some buyers 'want the Chanel' for status (341K, watch).
Sep 4 (29): the same reviewer called Allure Homme Sport 'the best Chanel fragrance' (18K, watch). After the first week, volume fell to 14 to 24 a day.
Chanel's video talk centers on the Coco Mademoiselle family. Coco Mademoiselle appears in 225 September videos, and its new Crush Absolu version in 166, helped by launch content in Thailand and a Chanel café pop-up in Dubai (watch). No.5 is named in 334 videos, though that count may include loose matches. Bleu de Chanel (87) leads on the men's side and shows up high in reviewers' rankings. Chance lost half its share from August.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
No.5 | 334 | +7.7% |
Coco Mademoiselle | 225 | −11% |
Coco Mademoiselle Crush Absolu | 166 | |
Bleu de Chanel | 87 | |
Chance | 35 | −51% |
Allure (Homme / Sport) | 29 |
Top keywords
Top hashtags
Where and who
Instagram Reels carries most Chanel fragrance videos (44%), with YouTube Shorts (30%) and TikTok (27%) behind. Paid content is almost absent: 10 of 174 TikToks carried the paid-partnership flag. Fragrance reviewers lead the creator list, with Jeremy Fragrance posting 16 videos across his accounts. The official @chanel.beauty account posted 3. Korean is the third language after English and Spanish.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
56% of sampled videos mentioned Chanel only in speech, on-screen text or the AI summary. Reviewers drive this. A 707K-view tier list says 'Bleu de Chanel EDP, S tier' out loud with no Chanel tag (watch). A 692K-view Spanish video about unusual perfumes names Bleu de Chanel while explaining fragrance history (watch).
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Brands mentioned alongside Chanel
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.