Syncly Social Index
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Skincare
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La Roche-Posay on video, September 2026
La Roche-Posay ranks seventh on the Syncly Social Index for skincare in September 2026, with a score of 43.9. It has the highest untagged share in the panel: 32% of sampled videos showed or said the brand without naming it in text. It also leans least on paid TikTok, but its overall volume is the smallest of the top 10.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Untagged share scores 100, the best in the panel at 32%. Creator breadth is also strong at 88.9, with the top 10 creators making 3.0% of videos; several are doctors or dermatology professionals. High reach scores 77.8, as 3.4% of its 2,331 videos passed 100k views.
Share of voice scores 0: La Roche-Posay holds 5.4% of skincare panel mentions, the smallest share. Sentiment also scores 0, with 48% of non-sponsored sampled videos positive and 2 of 58 negative. Share of beauty video grew 5% from August (momentum 22.2).
Key numbers
change in share of category videos vs. the prior month
Most-viewed La Roche-Posay videos
The most-viewed videos mentioning the brand this month.
A month of La Roche-Posay videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What La Roche-Posay videos are about
Sep 7 (99 videos, the month's high): no single video broke out. The top one was a cleanser guide listing the Lipikar AP+ wash and Toleriane milky cleanser (226K views, watch).
Sep 14 (97): Thai creators named the Anthelios UVAir SPF 50 serum among their all-time picks (128K, watch).
Sep 4 (96): a Thai list of skincare to buy in China included a China-only La Roche-Posay B5 emulsion (123K, watch).
La Roche-Posay videos center on sun care and sensitive skin. "Sunscreen" appears in 442 videos, "acne" in 230, "skin barrier" in 160 and "sensitive" in 135. Cicaplast was the most-named line (390 videos), followed by Anthelios sunscreens (346) and Effaclar (269). A new Effaclar Supramolecular product drew the brand's most-viewed video. CeraVe appears in 229 La Roche-Posay videos as a keyword, more than any other brand.
Most-mentioned products
| Product | Videos |
|---|---|
Cicaplast (Baume B5+ and line) | 390 |
Anthelios sunscreens | 346 |
Effaclar line (serum, Duo, gel cleanser, Supramolecular) | 269 |
Mela B3 / Hyalu B5 serums | 239 |
Toleriane line | 164 |
Lipikar line | 78 |
Top keywords
Top hashtags
Where and who
Instagram Reels carries the most La Roche-Posay videos (1,085), ahead of TikTok (996) and YouTube Shorts (250). On TikTok, only 127 videos were sponsored against 869 organic, the lowest paid share in the panel, and sponsored and organic TikToks passed 100k views at similar rates (3.1% and 2.9%). Three of the four most-viewed videos came from creators in Indonesia, Thailand and Vietnam, though most videos with a known location were from the US (441).
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
32% of sampled La Roche-Posay videos never named the brand in text, the highest share in the panel. The biggest is an Indonesian doctor's 5.6M-view acne explainer that recommends the Effaclar Supramolecular moisturizer as "LRP" (watch). A 781K-view Vietnamese deal video shows the Effaclar foaming gel on screen (watch). Criticism was rare and product-specific: one creator said the La Roche-Posay acne patches "absolutely suck" (watch).
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Brands mentioned alongside La Roche-Posay
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.