Syncly Social Index
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Wellness & Functional Drinks
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Celsius vs Red Bull on video, September 2026
Red Bull had more than seven times as many videos as Celsius in September (2,439 vs 331), yet the two sit close on the Syncly Social Index: 62.2 for Red Bull, 60.5 for Celsius. 22 videos named both drinks. We read all 22: 4 leaned Celsius, 2 leaned Red Bull, 5 were critical of both and 11 gave no verdict.
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Side by side
Red Bull ranked 3rd of 10 wellness and functional drink brands and Celsius 4th. Red Bull led on share of voice (100 vs 22.2) and high reach (100 vs 55.6): 10.6% of its videos passed 100K views vs 2.4% for Celsius. Many of its most-viewed videos come from Red Bull's own sports and event accounts. Red Bull also led on momentum (44.4 vs 22.2). Its share of wellness video slipped 2.1% from August, while Celsius slipped 17.8%. Celsius led on sentiment (100 vs 0), with 44.7% of sampled organic videos positive vs 23.1% for Red Bull. It led on untagged reach (100 vs 50): 24.4% of sampled Celsius videos showed or said the brand without tagging it, vs 10.8%. It also led on creator breadth (83.3 vs 55.6). The Syncly Social Index measures social video attention and reaction. It is not a test of how well a product works.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Celsius | Red Bull | |
|---|---|---|
| SSI score | 60.5 | 62.2 |
| Videos (month) | 331 | 2,439 |
| Change in share vs. last month | −18% | −2.1% |
| Untagged mentions | 24% | 11% |
| Positive (organic videos) | 45% | 23% |
| Videos with 100k+ views | 2.4% | 11% |
| Creator breadth | 92% | 89% |
When creators compare them
Most videos that name both are lists, polls or news. 11 of the 22 gave no verdict, including three cross-posts of one launch roundup covering the Celsius Spritz Vibe and the Red Bull Winter Edition. Four leaned Celsius. One ranking put Celsius in S tier and Red Bull in C tier. A fitness tier list put Celsius at C and Red Bull at D. A fat-loss guide gave Celsius a green light and Red Bull Sugar Free a yellow one. A gym skit ends on Celsius. Two leaned Red Bull. ardenraye named Red Bull a favorite and Celsius one of her least favorite drinks. Another fat-loss list rated Sugar Free Red Bull "Solid" and put Celsius under "Limit". Five were critical of both. A doctor and a plastic surgeon's repost warned about energy drinks and named both brands. Those are their claims, not assessed here. A bartender said Red Bull's marketing has more energy than the drink and joked about Celsius's fitness image.
Which one creators prefer in videos that mention both
Videos that compare them
Which one to choose
Choose Celsius if you want what these creators use it for: a low-calorie drink in a fat-loss plan (green-light pick) or a gym and pre-workout can (gym skit, "gym flex, clean taste"). Choose Red Bull if you want the flavors its fans name, like the Strawberry Apricot can rated ten out of ten, or the sugar-free can that one fat-loss list rated "Solid". One creator said only two Celsius flavors are good and drinks Red Bull only with vodka. If you follow new flavors, this roundup covers the seasonal Celsius Spritz Vibe and the Red Bull Pistachio and Berries Winter Edition.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.