Syncly Social Index
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Wellness & Functional Drinks
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Celsius vs Monster Energy on video, September 2026
Monster had about 4.5 times as many September videos as Celsius (1,509 vs 331). It also ranked higher on the Syncly Social Index, 63.1 to 60.5. 25 videos named both drinks. Of those, 7 leaned Monster, 1 leaned Celsius and 2 spoke well of both.
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Side by side
Of 10 wellness and functional drink brands, Monster ranked 2nd and Celsius 4th. Monster led on share of voice (88.9 vs 22.2) and high reach (77.8 vs 55.6), with 4.8% of its videos passing 100K views vs 2.4% for Celsius. It led on creator breadth too (100 vs 83.3). Celsius led on untagged reach (100 vs 50). In the sample, 24.4% of Celsius videos named or showed the brand without tagging it, vs 13.3% for Monster. Celsius also led on sentiment (100 vs 50): 44.7% of its organic sampled videos were positive, vs 28.3%. Both brands lost share from August, Celsius by 17.8% and Monster by 25.1%. That gave Celsius the higher momentum score (22.2 vs 11.1). The Syncly Social Index measures attention and reaction in social video. It does not test how well a product works.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Celsius | Monster Energy | |
|---|---|---|
| SSI score | 60.5 | 63.1 |
| Videos (month) | 331 | 1,509 |
| Change in share vs. last month | −18% | −25% |
| Untagged mentions | 24% | 13% |
| Positive (organic videos) | 45% | 28% |
| Videos with 100k+ views | 2.4% | 4.8% |
| Creator breadth | 92% | 93% |
When creators compare them
Most of the 25 videos that name both only mention them in passing. 13 had no verdict. These were launch roundups like snachwithzach's fall list, comment games, polls and news clips. 7 leaned Monster, often from creators who already drink it. One biker gave a Costco can that tastes like Celsius a 10/10, then wrote that nothing beats White Monster. ardenraye listed Celsius among her least favorites and Monster among her favorites. petervndr said only two Celsius flavors are good and that he loves a White Monster now and then. One coach rated Celsius "trash" and Monster "mid". One video leaned Celsius: a ranking short put Celsius at "sleeper S" and Monster at A tier, "then the crash." Two spoke well of both, such as a fat-loss graphic that green-lights Celsius and Monster Zero. Two more were critical of both. One of them was a bartender who judges Monster's sugar and Celsius's fitness image.
Which one creators prefer in videos that mention both
Videos that compare them
Which one to choose
Choose Celsius if you want what these creators point to. That means a "clean taste" (sleeper S rank), a place on a fat-loss green-light list, or new seasonal flavors like the Spritz Vibe Shirley Temple. Choose Monster if you are after White Monster. Several creators name it as their own favorite (biker taste test, tier list caption, business owner ranking). Monster also has sugar-free cans that rank high in fitness lists and the new Java Monster flavors. Both get pushback. One creator said most Celsius flavors "taste like bleach," and a bartender called out the sugar in a regular Monster can.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.