Syncly Social Index
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Wellness & Functional Drinks
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Celsius vs Monster Energy on video, September 2026
Monster had about 4.5 times as many videos as Celsius in September (1,509 vs 331) and ranked higher on the Syncly Social Index, 63.1 to 60.5. 25 videos named both drinks. Of those, 7 leaned Monster, 1 leaned Celsius and 2 spoke well of both.
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Side by side
Monster ranked 2nd of 10 wellness and functional drink brands and Celsius 4th. Monster led on share of voice (88.9 vs 22.2) and high reach (77.8 vs 55.6): 4.8% of its videos passed 100K views vs 2.4% for Celsius. It also led on creator breadth (100 vs 83.3). Celsius led on untagged reach (100 vs 50): 24.4% of sampled Celsius videos named or showed the brand without tagging it, vs 13.3% for Monster. It also led on sentiment (100 vs 50), with 44.7% of organic sampled videos positive vs 28.3%. Both lost share from August. Celsius fell 17.8% and Monster 25.1%, so Celsius scored higher on momentum (22.2 vs 11.1). The Syncly Social Index measures social video attention and reaction. It is not a test of how well a product works.
Syncly Social Index metrics, September 2026. The higher value in each row is bold.
| Celsius | Monster Energy | |
|---|---|---|
| SSI score | 60.5 | 63.1 |
| Videos (month) | 331 | 1,509 |
| Change in share vs. last month | −18% | −25% |
| Untagged mentions | 24% | 13% |
| Positive (organic videos) | 45% | 28% |
| Videos with 100k+ views | 2.4% | 4.8% |
| Creator breadth | 92% | 93% |
When creators compare them
Most of the 25 videos that name both do so in passing. 13 had no verdict: launch roundups like snachwithzach's fall list, comment games, polls and news clips. 7 leaned Monster, often from creators who already drink it. One biker rated a Costco can that tastes like Celsius 10/10, then wrote that nothing beats White Monster. ardenraye put Celsius among her least favorites and Monster among her favorites. petervndr said only two Celsius flavors are good and that he loves a White Monster now and then. One coach rated Celsius "trash" and Monster "mid". One leaned Celsius: a ranking short put Celsius at "sleeper S" and Monster at A tier, "then the crash." Two spoke well of both, like a fat-loss graphic that green-lights Celsius and Monster Zero. Two were critical of both, including a bartender who judges Monster's sugar and Celsius's fitness image.
Which one creators prefer in videos that mention both
Videos that compare them
Which one to choose
Choose Celsius if you want what these creators point to: a "clean taste" (sleeper S rank), a spot on a fat-loss green-light list, or new seasonal flavors like the Spritz Vibe Shirley Temple. Choose Monster if you are after White Monster, which several creators name as their own favorite (biker taste test, tier list caption, business owner ranking), sugar-free cans that rank high in fitness lists, or the new Java Monster flavors. Each also gets pushback. One creator said most Celsius flavors "taste like bleach," and a bartender called out the sugar in a regular Monster can.
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Frequently asked questions
Benchmark your brand against competitors
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.