Syncly Social Index
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Makeup
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Charlotte Tilbury Setting Spray on video, September 2026
Charlotte Tilbury Airbrush Flawless Setting Spray was named in 415 short-form videos in September 2026, and its share of beauty video rose 20% from August. Most videos list it as the last step of a routine without comment. The ones that judge it are positive, and several creators say they keep rebuying it.
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Key numbers
415
short-form videos mentioned it this month
change in share of beauty videos vs. last month
18%
of sampled videos mention it without a caption tag
22%
of sampled organic videos are positive
Most-viewed videos about Setting Spray
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Setting Spray
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Setting Spray
The spray shows up mostly at the end of GRWM product lists, from bridal looks to festival makeup. When creators explain how they use it, they spray it after makeup to lock it in. The most-viewed video, a paid post by @palomahendersonn (5.5M views), says people use it wrong and shows re-spraying it during the day to refresh makeup. Charlotte Tilbury's own posts with Grace Van Patten, Venus Williams and Jerry Hall framed it as the final lock-in step. Late in the month it also appeared in advent calendar previews, such as @molliecampsie's Cult Beauty ad.
How creators open their videos
Top keywords
What people like
The main praise was that it keeps makeup in place. Repurchase was the second theme: @anyaweitz showed her seventh bottle and called it "truly the best," and @annawuu said she goes through it "like water." In Spain, Magui Corceiro named it one of her three essentials.
Praise themes
What people complain about
No sampled September video complained about the spray. Most mentions were neutral list entries, so the lack of complaints mostly reflects how creators use it in videos.
Alternatives and dupes
Only two other sprays came up. @kaiikenzz said Milani Make It Last gives the same finish, but she always ends up rebuying Charlotte Tilbury. @chand_ashna layered it with L'Oreal Infallible, using Charlotte Tilbury for a dewy finish and L'Oreal to lock.
Products named as alternatives
Where and who
Instagram Reels carried 43% of September videos, TikTok 42% and YouTube Shorts 15%. About 8% passed 100,000 views. Five of 51 sampled videos were ads or brand partnerships, and four more came from Charlotte Tilbury's own account. About 18% of sampled videos used it without tagging Charlotte Tilbury.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.