Syncly Social Index
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Makeup
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Charlotte Tilbury Pillow Talk on video, September 2026
Charlotte Tilbury Pillow Talk appeared in 517 short-form videos in September 2026, and its share of beauty video rose 22% from August. Pillow Talk is a shade family, and creators used it across lipstick, blush and lip liner in about equal measure. Reactions were warm, with one clear warning about deeper skin tones.
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Key numbers
517
short-form videos mentioned it this month
change in share of beauty videos vs. last month
31%
of sampled videos mention it without a caption tag
38%
of sampled organic videos are positive
Most-viewed videos about Pillow Talk
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Pillow Talk
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Pillow Talk
In our sample, the lipstick showed up in 14 videos, blush in 13 and the lip liner in 12, followed by gloss in 6. Most were GRWMs and lip-combo videos rather than reviews. Blush grew with Charlotte Tilbury's new Airbrush Flawless Blush Blur, launched with a Pillow Talk Medium shade (brand post). @mikaylanogueira layered Pillow Talk Medium powder blush over cream blush so it lasts.
On the lips, Pillow Talk works as a base for combos. @maliaelaine recreated the Victoria's Secret Angels combo with the Pillow Talk Medium liner and Pat McGrath gloss. @alissawcassol said she wears the Fair liner and lipstick in every video.
How creators open their videos
Top keywords
What people like
Creators praised it as an easy, flattering nude. @ishanimitraa tested the Pillow Talk Medium lip kit on Indian skin and called it "the perfect nude lip combo," and @loren.assouline called the Blush Blur "the perfect pink." Longevity came up too: @riaandfia said she has had hers "for years on years." A limited cream blush drew @salhanson to ask for it to be made permanent.
Praise themes
What people complain about
The one negative video was about shade range. @sathyapriya_mua said the Pillow Talk nudes look too pink and too light on brown skin and pointed viewers to Charlotte Tilbury's So 90s lipstick instead. Two other creators mentioned items being limited or sold out.
Complaint themes
Alternatives and dupes
Dupe talk was light in September. A Brazilian creator, @ju_zimmermann, named Dudah Beauty's Peony liner as a local dupe for the Pillow Talk liner. @sathyapriya_mua preferred another Charlotte Tilbury shade, So 90s, for brown skin.
Products named as alternatives
Where and who
Video was split across platforms: TikTok 39%, Instagram Reels 38% and YouTube Shorts 24%. About 7% of videos passed 100,000 views, led by a 2.6M-view YouTube Short from @Mangomoniica. Ads were visible in the wider set, with #AD and Charlotte Tilbury's #MagicBeautyStars program among the top hashtags, but only 3 of 51 sampled videos were flagged as sponsored. About 31% of sampled videos used Pillow Talk without tagging Charlotte Tilbury or the shade in the caption.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.