Syncly Social Index
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Skincare
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The Ordinary Glycolic Acid 7% on video, September 2026
The Ordinary Glycolic Acid 7% Toning Solution appeared in 415 short-form videos in September 2026, and its share of beauty video rose 23% from August. Most people use it on the body, scalp and underarms more than on the face. 19 of 43 sampled videos were positive and none were negative.
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Key numbers
415
short-form videos mentioned it this month
change in share of beauty videos vs. last month
40%
of sampled videos mention it without a caption tag
47%
of sampled organic videos are positive
Most-viewed videos about Glycolic Acid 7%
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Glycolic Acid 7%
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Glycolic Acid 7%
Body care dominates. @jemaialzonia uses it on her heels with a cotton pad two to three times a week, @jemaialzonia on her underarms, and @moogguzzang on dark elbows with a urea cream. Dermatologist @dr.david.kim uses it once a week on the legs to help with ingrown hairs. Hair creators such as @karamelshow and @shanice_1820 apply it to the scalp before washing.
Some creators keep it off the face. @jeneen_sahtout uses it only on her underarms, and @vandana_goswamii argues it is wasted if you only use it on your face.
How creators open their videos
Top keywords
What people like
Scalp buildup was the top praise theme (6 videos), followed by exfoliation (5) and dark underarms (4). @snigskin rated it 10 out of 10 in her hair-care empties and says she has finished about 20 bottles. @lovedbymercybivin uses it for scalp buildup, body pigmentation, underarm odor and cracked heels. @truly_sana_ repurchased it in the bigger size.
Praise themes
What people complain about
No sampled video was negative, but 4 were mixed. @nipunkapur and @hydrationceo say it is too strong for the face and only use it on the body. Dermatologist @drvanitarattan warns that glycolic acid penetrates fast and can irritate or darken Black and brown skin if overused.
Complaint themes
Alternatives and dupes
Alternatives were mostly cheaper glycolic toners. @danitapaner suggests Franky Glycolic Toner while The Ordinary is out of stock in the Philippines, noting its higher 8.5% strength and lower price. @dr_kratika_ and @surbhi_lodhi___ list cheaper Indian 8% glycolic toners, and @dr_kratika_ suggests a pharmacy glycolic lotion.
Products named as alternatives
Where and who
TikTok carried 49% of September videos, Instagram Reels 36% and YouTube Shorts 15%. About 3% passed 100,000 views, and the 10 most active creators made 9% of videos. Only 5 of 43 sampled videos were sponsored. Among the rest, 47% were positive. About 40% of sampled videos did not name The Ordinary or the toner in the caption or hashtags, often because it appeared in body-care or hair routines.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.